{"id":1324,"date":"2012-12-12T09:52:28","date_gmt":"2012-12-12T08:52:28","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=1324"},"modified":"2017-09-26T13:08:32","modified_gmt":"2017-09-26T12:08:32","slug":"poslane-e-novice-so-sele-zacetek","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2012\/12\/12\/poslane-e-novice-so-sele-zacetek\/","title":{"rendered":"Poslane e-novice so \u0161ele za\u010detek"},"content":{"rendered":"

\"Statistike<\/a>E-novice so eden od najzanesljivej\u0161ih na\u010dinov tr\u017eenja, \u010de se jih seveda lotimo na pravi na\u010din. Potrudimo se, da nismo vsiljivi in bralcu postre\u017eemo z zanimivimi vsebinami. Ko so sporo\u010dila poslana, pa se zgodba \u0161e zdale\u010d ne kon\u010da.<\/p>\n

Profesionalno orodje za e-novice\u00a0vam omogo\u010da vpogled v statistiko: odstotek odprtih sporo\u010dil, nedostavljene e-po\u0161te ipd. \u0160e pomembneje je, da to\u010dno veste, kdo je odprl sporo\u010dilo<\/strong> in kdo je kliknil na povezavo<\/strong> v njem.<\/p>\n

Tak\u0161ni podatki so hkrati neprecenljivi in ni\u010dvredni. Vrednost imajo \u0161ele, ko jih za\u010dnete uporabljati<\/strong> za svoje tr\u017eenje. Kaj lahko storite z njimi?
\n<\/p>\n

Deljeni test izbolj\u0161a odstotek ogledov<\/h2>\n

\u0160tevilo ljudi, ki bodo odprli va\u0161e e-novice, je predvsem odvisno od baze prejemnikov, \u010dasa in pogostosti po\u0161iljanja, ter Zadeve sporo\u010dila (Subject). Statistika vam bo pomagala ugotoviti, kak\u0161ne Zadeve pritegnejo dovolj pozornosti, da \u010dim ve\u010d prejemnikov odpre sporo\u010dilo. Poleg sklepanja na podlagi preteklih kampanj pa lahko uspe\u0161nost Zadeve zagotovite tudi vnaprej. Pomagate si z deljenim (split) testom.<\/p>\n

Kako naredimo deljeni test?<\/h3>\n

Za testiranje uporabite majhen dele\u017e svoje baze<\/strong> prejemnikov, na primer nekaj sto naslovov. Te razdelite na pol in vsaki polovici po\u0161ljete enako sporo\u010dilo z druga\u010dno Zadevo<\/strong>. Po dolo\u010denem \u010dasu Dostavljalec izbere tisto razli\u010dico, ki je dosegla bolj\u0161i odstotek ogledov, in jo razpo\u0161lje \u0161e na ve\u010dino va\u0161e baze. Split test lahko uporabljate tudi za testiranje drugih vidikov e-novic ali pa za preverjanje ve\u010d kot dveh Zadev naenkrat.<\/p>\n

Pravi fokus zmanj\u0161a stro\u0161ke in pove\u010da uspeh<\/h2>\n

Zakaj bi zapravljali \u010das in denar za tr\u017eenje nezainteresiranim, \u010de lahko svoje napore usmerite samo na tiste, ki jih va\u0161a ponudba bolj zanima? Rezultat bo bolj\u0161i, stro\u0161ki pa manj\u0161i. Kako pa ugotovite, kdo od prejemnikov je zainteresiran?<\/p>\n

Po po\u0161iljanju e-novic preverite, kdo od prejemnikov je sploh odprl sporo\u010dilo. Med njimi se lahko skriva va\u0161a naslednja velika stranka, ki potrebuje samo \u0161e malo spodbude z va\u0161e strani. Tiste, ki so odprli sporo\u010dilo, zato \u0161e pokli\u010dete<\/strong>, odgovorite na dodatna vpra\u0161anja, jih povabite na sestanek ali pa celo po telefonu pridobite naro\u010dilo.<\/p>\n

Kaj pa, \u010de je va\u0161a baza naslovov (pre)velika?<\/h3>\n

\u010ce je va\u0161e sporo\u010dilo odprlo ve\u010d tiso\u010d ljudi, bo preklic organizacijsko in finan\u010dno kar velik zalogaj. V tem primeru se lahko odlo\u010dite za natan\u010dnej\u0161i fokus. Recimo, da je bila v va\u0161ih e-novicah povezava<\/strong>, ki vodi na predstavitev nekega izdelka na va\u0161i spletni strani. Vsem prejemnikom, ki so kliknili na to povezavo, Dostavljalec \u010dez nekaj dni po\u0161lje dodatno sporo\u010dilo<\/strong> o izdelku. Nato preverite, kdo je odprl tudi to sporo\u010dilo in prekli\u010dete samo te prejemnike. Skoraj zagotovo boste naleteli na zanimanje.<\/p>\n

Statistike vam pomagajo zmagati v boju za prodajne rezultate. Va\u0161e oro\u017eje je profesionalno orodje za e-po\u0161tni marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-novice so eden od najzanesljivej\u0161ih na\u010dinov tr\u017eenja, \u010de se jih seveda lotimo na pravi na\u010din. Potrudimo se, da nismo vsiljivi in bralcu postre\u017eemo z zanimivimi vsebinami. Ko so sporo\u010dila poslana, pa se zgodba \u0161e zdale\u010d ne kon\u010da. Profesionalno orodje za e-novice\u00a0vam omogo\u010da vpogled v statistiko: odstotek odprtih sporo\u010dil, nedostavljene e-po\u0161te ipd. \u0160e pomembneje je, da […]<\/p>\n","protected":false},"author":4,"featured_media":4900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[109],"tags":[48,52,91],"class_list":["post-1324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-postni-marketing","tag-dostavljalec","tag-e-postni-marketing-2","tag-split-test"],"yoast_head":"\nPoslane e-novice so \u0161ele za\u010detek - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2012\/12\/12\/poslane-e-novice-so-sele-zacetek\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poslane e-novice so \u0161ele za\u010detek - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"E-novice so eden od najzanesljivej\u0161ih na\u010dinov tr\u017eenja, \u010de se jih seveda lotimo na pravi na\u010din. Potrudimo se, da nismo vsiljivi in bralcu postre\u017eemo z zanimivimi vsebinami. Ko so sporo\u010dila poslana, pa se zgodba \u0161e zdale\u010d ne kon\u010da. Profesionalno orodje za e-novice\u00a0vam omogo\u010da vpogled v statistiko: odstotek odprtih sporo\u010dil, nedostavljene e-po\u0161te ipd. \u0160e pomembneje je, da […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.domenca.com\/blog\/2012\/12\/12\/poslane-e-novice-so-sele-zacetek\/\" \/>\n<meta property=\"og:site_name\" content=\"Domenca.com Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/domenca\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-12T08:52:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-26T12:08:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2012\/01\/empty.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ena Kobentar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ena Kobentar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2012\\\/12\\\/12\\\/poslane-e-novice-so-sele-zacetek\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2012\\\/12\\\/12\\\/poslane-e-novice-so-sele-zacetek\\\/\"},\"author\":{\"name\":\"Ena Kobentar\",\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/#\\\/schema\\\/person\\\/7d1fe077b491fc73c9a6a9e630d3c28e\"},\"headline\":\"Poslane e-novice so \u0161ele za\u010detek\",\"datePublished\":\"2012-12-12T08:52:28+00:00\",\"dateModified\":\"2017-09-26T12:08:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2012\\\/12\\\/12\\\/poslane-e-novice-so-sele-zacetek\\\/\"},\"wordCount\":494,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2012\\\/12\\\/12\\\/poslane-e-novice-so-sele-zacetek\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/empty.jpg\",\"keywords\":[\"Dostavljalec\",\"e-po\u0161tni marketing\",\"split test\"],\"articleSection\":[\"E-po\u0161tni marketing\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2012\\\/12\\\/12\\\/poslane-e-novice-so-sele-zacetek\\\/\",\"url\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2012\\\/12\\\/12\\\/poslane-e-novice-so-sele-zacetek\\\/\",\"name\":\"Poslane e-novice so \u0161ele za\u010detek - 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