{"id":1435,"date":"2013-01-08T12:29:43","date_gmt":"2013-01-08T11:29:43","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=1435"},"modified":"2017-09-26T13:08:19","modified_gmt":"2017-09-26T12:08:19","slug":"z-druzbenimi-mediji-do-boljse-uvrstitve-na-googlu","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2013\/01\/08\/z-druzbenimi-mediji-do-boljse-uvrstitve-na-googlu\/","title":{"rendered":"Z dru\u017ebenimi mediji do bolj\u0161e uvrstitve na Googlu"},"content":{"rendered":"

\"optimizacija<\/a>Ste vedeli, da vam lahko dru\u017ebeni mediji, kot je Facebook, pomagajo do bolj\u0161ih uvrstitev va\u0161e spletne strani v iskalnikih<\/strong>?<\/p>\n

Uvrstitev vpliva na \u0161tevilo obiskovalcev strani, to pa na \u0161tevilo novih strank<\/strong>, ki jih lahko pridobite.<\/p>\n

 <\/p>\n

 <\/p>\n

<\/p>\n

 <\/p>\n

Pri optimizaciji pomagajo zunanje povezave<\/h2>\n

Nih\u010de ne bo iskal va\u0161ega produkta na peti strani Googlovih rezultatov. Pozicija spletne strani v iskalnikih je zato klju\u010dnega pomena za va\u0161 posel. Eden od na\u010dinov, kako jo izbolj\u0161ati, so zunanje povezave<\/strong>, ki vodijo na va\u0161o spletno stran. Iskalnik povezavo na va\u0161o spletno stran prepozna kot \u00bbzaupnico\u00ab. Ve\u010d kot je povezav, bolj\u0161a bo pozicija.<\/p>\n

Dru\u017ebena omre\u017eja so izjemno uporaben kanal za ustvarjanje zunanjih povezav. <\/strong><\/p>\n

 <\/p>\n

Pomembno je \u0161irjenje povezav<\/h2>\n

Dru\u017ebeni mediji so aplikacije, platforme ali strani, ki povezujejo ljudi. V Sloveniji sta najbolj popularna Facebook in Twitter, poleg njiju pa so vam na voljo \u0161e \u0161tevilna druga omre\u017eja (Pinterest, Google+, YouTube, blogi … ). Med drugimi vsebinami se tam objavi tudi veliko povezav.
\n<\/strong><\/p>\n

Opomba: Ve\u010dina povezav na Twitterju in Facebooku je ozna\u010dena kot nofollow<\/em>, kar pomeni, da ne morejo neposredno prispevati k dolo\u010denim vidikom optimizacije. Mnogi pa poudarjajo<\/a>, da se objavljene povezave \u0161irijo med uporabniki, zbirajo v raznih agregatih in podobno, tako pa posredno vplivajo na va\u0161o uvrstitev.<\/p>\n

 <\/p>\n

Kako pridobiti povezave s Facebooka?<\/h2>\n

Facebook vam ponuja odli\u010dno prilo\u017enost, saj lahko ustvarite Facebook stran<\/a> za podjetje, znamko, izdelek ali storitev.<\/p>\n

Povezave lahko na Facebooku objavljate sami, \u0161e bolje pa bo, da k temu vzpodbudite tudi uporabnike. Najla\u017eje to dose\u017eete tako, da na spletni strani objavljate zanimivo vsebino<\/strong>, ki jo bodo obiskovalci \u017eeleli deliti z drugimi. Vsebino opremite z gumbi oz. vti\u010dniki<\/strong> za deljenje. Lahko uporabite Facebookove vti\u010dnike<\/a> ali pa kar orodja, kot je ShareThis<\/a>.<\/p>\n

 <\/p>\n

Kaj pa Twitter?<\/h2>\n

Uporabniki na Twitterju si izmenjujejo sporo\u010dila (“tvite”), dolga do 140 znakov. Uporabni\u0161ki ra\u010dun si lahko ustvarite brezpla\u010dno. Da pa bodo va\u0161a sporo\u010dila brana, potrebujete sledilce<\/strong> in obratno. Sporo\u010dila drugih boste lahko brali le, \u010de jim boste sledili.<\/p>\n

Spet velja, da lahko povezave objavljate sami, z vti\u010dniki pa k temu spodbudite tudi obiskovalce va\u0161e spletne strani.<\/p>\n

 <\/p>\n

Optimizirajte vsebino in vklju\u010dite povezave<\/h2>\n

Pri optimizaciji spletne strani s pomo\u010djo dru\u017ebenih medijev veljata dve glavni pravili:<\/p>\n

    \n
  1. Vsebino profila in objav optimizirajte na klju\u010dne besede.<\/li>\n
  2. Objave naj vsebujejo relevantne povezave na va\u0161o spletno stran.<\/li>\n<\/ol>\n

     <\/p>\n

    Va\u0161o stran oz. profil opremite s klju\u010dnimi besedami<\/strong>, za katere bi \u017eeleli dose\u010di dobro uvrstitev v iskalnikih. Profil naj vsebuje tudi povezavo do va\u0161e spletne strani. Tudi pri objavljanju statusov bodite pozorni na uporabno klju\u010dnih besed.<\/p>\n

    V objave vklju\u010dite tudi povezave, ki niso neposredno vezane na va\u0161o ponudbo, ampak vodijo do koristnih informacij za va\u0161e sledilce. Poleg povezav na svojo stran objavljajte tudi take, ki vodijo na druge strani, \u0161e posebej, \u010de so te povezane z va\u0161o. Uporabniki bodo kakovostno vsebino \u0161irili naprej in ustvarjali nove povezave. To vam bo pomagalo do bolj\u0161e uvrstitve v iskalnikih.<\/p>\n

    Pa ne pozabite, dru\u017ebeni mediji so prostor za zanimive vsebine, dvosmerno komunikacijo<\/strong><\/strong>\u00a0 in grajenje odnosov, ne pa zgolj tehni\u010dno sredstvo za optimizacijo v iskalnikih!<\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Ste vedeli, da vam lahko dru\u017ebeni mediji, kot je Facebook, pomagajo do bolj\u0161ih uvrstitev va\u0161e spletne strani v iskalnikih? Uvrstitev vpliva na \u0161tevilo obiskovalcev strani, to pa na \u0161tevilo novih strank, ki jih lahko pridobite.    <\/p>\n","protected":false},"author":9,"featured_media":4900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[110,108],"tags":[54,61,78,87,95],"class_list":["post-1435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasevanje-in-optimizacija","category-socialna-omrezja","tag-facebook","tag-google","tag-optimizacija-strani","tag-spletne-strani-2","tag-twitter"],"yoast_head":"\nZ dru\u017ebenimi mediji do bolj\u0161e uvrstitve na Googlu - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2013\/01\/08\/z-druzbenimi-mediji-do-boljse-uvrstitve-na-googlu\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z dru\u017ebenimi mediji do bolj\u0161e uvrstitve na Googlu - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"Ste vedeli, da vam lahko dru\u017ebeni mediji, kot je Facebook, pomagajo do bolj\u0161ih uvrstitev va\u0161e spletne strani v iskalnikih? 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