{"id":1681,"date":"2013-03-08T16:47:37","date_gmt":"2013-03-08T15:47:37","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=1681"},"modified":"2017-09-26T13:07:10","modified_gmt":"2017-09-26T12:07:10","slug":"kaj-prinasajo-izboljsane-google-adwords-kampanje","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2013\/03\/08\/kaj-prinasajo-izboljsane-google-adwords-kampanje\/","title":{"rendered":"Kaj prina\u0161ajo izbolj\u0161ane Google AdWords kampanje?"},"content":{"rendered":"

Google nenehno dodaja funkcionalnosti v ogla\u0161evalski program AdWords. Februarja je stopil velik korak naprej in upravljanje oglasnih kampanj temeljito izbolj\u0161al. Kaj prina\u0161a novost, poimenovana Izbolj\u0161ane kampanje oz. Enhanced Campaigns<\/strong>?<\/p>\n

Google sledi trendom uporabe mobilnih naprav<\/h2>\n

Uporabniki danes i\u0161\u010demo informacije na prenosnih ra\u010dunalnikih, tablicah, mobilnih telefonih in drugih pametnih napravah. Izbolj\u0161ane kampanje ogla\u0161evalcem ponujajo \u0161e ve\u010d nadzora nad prikazovanjem oglasov na teh napravah. Tako pomagajo dose\u010di prave uporabnike v pravem trenutku na pravem mestu<\/b>.<\/p>\n

 <\/p>\n

Ciljanje po napravah znotraj ene kampanje<\/b><\/h2>\n

\u017de pred spremembo smo lahko posamezni oglasni kampanji doIo\u010dili, na kak\u0161nih napravah se bo prikazala: na osebnih ra\u010dunalnikih, na telefonih, tablicah ali kombinacije teh naprav. Ob tem smo imeli \u0161e nekaj mo\u017enosti ciljanja po napravah, na primer posebne oglase za \u00bbmalo manj pametne\u00ab mobilnike.<\/p>\n

Izbolj\u0161ane kampanje olaj\u0161ajo uporabo zapletenih mo\u017enosti ciljanja na uporabnike, ki i\u0161\u010dejo prek razli\u010dnih naprav, na razli\u010dnih lokacijah in \u010dasovnih obdobjih, znotraj ene same oglasne kampanje<\/b>.<\/p>\n

 <\/p>\n

Najve\u010dje prednosti<\/b><\/h2>\n

Prilagodljivo ogla\u0161evalsko orodje<\/b> za okolje, kjer se \u00bbgoogla\u00ab z razli\u010dnimi napravami; ponudimo lahko na primer vi\u0161jo ceno na klik za oglas, prikazan na telefonu uporabnika, ki je trenutno manj kot en kilometer od na\u0161e trgovine.<\/p>\n

Pametni oglasi<\/b>, ki se prilagajajo kontekstu iskanja: omogo\u010dajo prikazovanje pravega oglasa, raz\u0161iritve ali aplikacije na osnovi situacije iskanja uporabnikov in naprav, ki jih uporabljajo.<\/p>\n

Napredna poro\u010dila<\/b> za merjenje novih vrst konverzij: merimo lahko klice, digitalne prenose in druge tipe konverzij v razli\u010dnih napravah.<\/p>\n

Ve\u010d nadzora nad raz\u0161iritvami <\/b>(ad<\/i> extensions<\/i>), npr. telefonska \u0161tevilka, dodatne povezave pod oglasom ipd.: ustvarimo lahko raz\u0161iritev za posamezno oglasno skupino in spremljamo statistike za vsako posebej.<\/p>\n

 <\/p>\n

Kako nadgraditi svoje obstoje\u010de kampanje?<\/b><\/h2>\n

Na voljo sta dve mo\u017enosti: lahko nadgradite obstoje\u010de ogla\u0161evalske kampanje ali ustvarite novo z uporabo nastavitev za izbolj\u0161ano kampanjo. \u010ce izberete prvo mo\u017enost, poskrbite za dostope do vseh ra\u010dunov AdWords in preglejte orodja za hitrej\u0161o in la\u017ejo nadgradnjo.<\/p>\n

Nadgradnja je preprosta. Oglejte si video:<\/p>\n

\u0160e opozorilo: do junija 2013<\/b> bodo vse oglasne kampanje v sistemu AdWords nadgrajene na nov, izbolj\u0161an na\u010din.<\/p>\n

 <\/p>\n

Komu sprememba najbolj koristi?<\/h2>\n

Izbolj\u0161ave na kampanjah so izredno dobrodo\u0161le za ogla\u0161evalce, katerih ciljne skupine so ve\u0161\u010di uporabniki<\/b> razli\u010dnih naprav. \u0160e posebno so koristne za tiste, ki vlagajo veliko sredstev<\/b> v ogla\u0161evanje na iskalniku. Pri njih je merjenje konverzij toliko bolj relevantno in prilagajanje cene na klik posameznim napravam klju\u010d do uspe\u0161nosti kampanje.<\/p>\n

\n

Vir: AdWords Pomo\u010d<\/p>\n","protected":false},"excerpt":{"rendered":"

Google nenehno dodaja funkcionalnosti v ogla\u0161evalski program AdWords. Februarja je stopil velik korak naprej in upravljanje oglasnih kampanj temeljito izbolj\u0161al. Kaj prina\u0161a novost, poimenovana Izbolj\u0161ane kampanje oz. Enhanced Campaigns?<\/p>\n","protected":false},"author":7,"featured_media":4469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[110],"tags":[59,77],"class_list":["post-1681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasevanje-in-optimizacija","tag-google-oglasevanje-2","tag-oglasevanje-na-googlu"],"yoast_head":"\nKaj prina\u0161ajo izbolj\u0161ane Google AdWords kampanje? - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2013\/03\/08\/kaj-prinasajo-izboljsane-google-adwords-kampanje\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaj prina\u0161ajo izbolj\u0161ane Google AdWords kampanje? - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"Google nenehno dodaja funkcionalnosti v ogla\u0161evalski program AdWords. 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