{"id":2074,"date":"2013-06-11T16:08:06","date_gmt":"2013-06-11T15:08:06","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=2074"},"modified":"2023-05-25T12:36:39","modified_gmt":"2023-05-25T11:36:39","slug":"izognite-se-spam-besedam-v-e-novicah-5","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2013\/06\/11\/izognite-se-spam-besedam-v-e-novicah-5\/","title":{"rendered":"Izognite se spam besedam v e-novicah"},"content":{"rendered":"<p>Se vam je \u017ee zgodilo, da vam je pisanje<strong> zadeve va\u0161ih e-novic<\/strong> povzro\u010dilo nemalo preglavic? Pripravite e-novice, nato si zamislite privla\u010den naslov, za katerega upate, da bo pritegnil veliko prejemnikov, nato pa ugotovite, da naslov ni primeren. Orodje za po\u0161iljanje e-novic vam pove, da bo va\u0161e sporo\u010dilo ve\u010dina odjemalcev e-po\u0161te uvrstila v spam oz. vsiljeno po\u0161to. Va\u0161e prodajno pismo ne bo doseglo potencialnih kupcev.<\/p>\n<p><!--more--><\/p>\n<p>Tega nikakor ne smete dopustiti! Ne preostane vam drugega, kot da zamenjate zadevo e-novic, pri tem pa se izognete spam besedam. To so tiste besede, na podlagi katerih se odjemalci, npr. Outlook, odlo\u010dijo, da je neko sporo\u010dilo neza\u017eeleno (npr. viagra). V\u010dasih so o\u010ditne, pogosto pa tudi ne \u2026<\/p>\n<h2><\/h2>\n<h2>Te\u017eava je lahko \u017ee ime podjetja<\/h2>\n<p>Problem nastane, ko je zadevo ali vsebino sporo\u010dila te\u017eko zamenjati, saj vsebuje ime va\u0161ega podjetja. S tak\u0161no te\u017eavo se je sre\u010dalo na primer podjetje, katerega ime je vsebovalo angle\u0161ko besedo free. <strong>Free je ena najpogostej\u0161ih spam besed<\/strong>. Samo pomislite na \u0161tevilna sporo\u010dila, ki ste jih prejeli in vsebujejo besedo free, npr. free membership, free money, free gift &#8230; Najverjetneje ste jih tudi vi izbrisali, \u0161e preden ste jih odprli.<\/p>\n<p>\u010ce se ravno podajate v poslovne vode, pomislite tudi na to, ko izbirate ime podjetja ali imena va\u0161ih blagovnih znamk. Za pomo\u010d si oglejte <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30684\/The-Ultimate-List-of-Email-SPAM-Trigger-Words.aspx\">seznam najpogostej\u0161ih spam besed<\/a>. Te so sicer v angle\u0161\u010dini, med spam besedami pa je tudi nekaj mednarodnih oz. slovenskih. Rizi\u010dne so npr. finance, euro, \u20ac, brezpla\u010dno, akcija in celo problem.<\/p>\n<p>&nbsp;<\/p>\n<h2>Neza\u017eelena po\u0161ta predstavlja kar 90 % vseh e-po\u0161tnih sporo\u010dil<\/h2>\n<p>Po nekaterih podatkih spam predstavlja \u017ee skoraj 90 % vsega globalnega prometa elektronske po\u0161te. Uporabniki smo zato prisiljeni name\u0161\u010dati vedno<strong> nove filtre za spam<\/strong>. Tak\u0161en filter pa seveda ni nezmotljiv. V\u010dasih lahko besedo ali del besede \u00bbpo krivici\u00ab ozna\u010di za neza\u017eeleno.<\/p>\n<p><strong>Izberite orodje za e-novice z vgrajeno funkcijo<\/strong>, ki pred po\u0161iljanjem opozori na spam besede v e-po\u0161tni kampanji. Ena izmed strank nam je zaupala, da je bila prijetno presene\u010dena, ko jo je Dostavljalec.si opozoril na neprimernost izbrane besede potni stro\u0161ki. \u00bbPot\u00ab v angle\u0161\u010dini namre\u010d pomeni marihuano in zato velja za spam besedo. \u010ce Dostavljalec ne bi opozoril na to, bi e-po\u0161ta namesto k 15.000 potencialnim kupcem priletela v predale za neza\u017eeleno po\u0161to.<\/p>\n<p>&nbsp;<\/p>\n<h2>P.S.: Veste, od kod izvira beseda spam?<\/h2>\n<p>Angle\u0161ka beseda &#8220;spam&#8221; pomeni konzervirano obdelano \u0161unko. V priljubljenem ske\u010du Lete\u010dega cirkusa Monty Python, ki si ga lahko ogledate spodaj, skandiranje besede &#8220;spam&#8221; preglasi vse drugo govorjenje. Okrog leta 1994 se jo tako za\u010dne uporabljati za nenaro\u010deno ogla\u0161evanje po elektronski po\u0161ti. (Vir: Arnes)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se vam je \u017ee zgodilo, da vam je pisanje zadeve va\u0161ih e-novic povzro\u010dilo nemalo preglavic? Pripravite e-novice, nato si zamislite privla\u010den naslov, za katerega upate, da bo pritegnil veliko prejemnikov, nato pa ugotovite, da naslov ni primeren. Orodje za po\u0161iljanje e-novic vam pove, da bo va\u0161e sporo\u010dilo ve\u010dina odjemalcev e-po\u0161te uvrstila v spam oz. vsiljeno [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":4428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[1],"tags":[50,51,52,73,86],"class_list":["post-2074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nekategorizirano","tag-e-novice","tag-e-posta","tag-e-postni-marketing-2","tag-nezazelena-posta","tag-spam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Izognite se spam besedam v e-novicah - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2013\/06\/11\/izognite-se-spam-besedam-v-e-novicah-5\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Izognite se spam besedam v e-novicah - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"Se vam je \u017ee zgodilo, da vam je pisanje zadeve va\u0161ih e-novic povzro\u010dilo nemalo preglavic? 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