{"id":2310,"date":"2013-07-15T11:10:29","date_gmt":"2013-07-15T10:10:29","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=2310"},"modified":"2017-09-26T13:02:45","modified_gmt":"2017-09-26T12:02:45","slug":"koliko-novih-kupcev-vam-lahko-prinese-facebook","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2013\/07\/15\/koliko-novih-kupcev-vam-lahko-prinese-facebook\/","title":{"rendered":"Koliko novih kupcev vam lahko prinese Facebook?"},"content":{"rendered":"

\u010ce poslujete v Sloveniji, je odgovor tam okrog 800.000. Takoj pa se pojavi novo vpra\u0161anje: kako do njih?<\/p>\n

Facebook vam ponuja ve\u010d oblik prisotnosti<\/b>, med katerimi je za podjetje ali blagovno znamko ponavadi najbolj\u0161a izbira Facebook stran, in raznorazne mo\u017enosti ogla\u0161evanja<\/b>. \u010cesa se lotiti za najbolj\u0161e rezultate?<\/p>\n

<\/p>\n

Facebook stran je dobra osnova<\/h2>\n

\u010ce \u0161e niste vzpostavili svoje prisotnosti v najve\u010djem dru\u017ebenem mediju, za\u010dnite z vzpostavitvijo Facebook strani. O njih smo \u017ee zapisali nekaj nasvetov<\/a>.<\/p>\n

Facebook stran zahteva redno komunikacijo in ni nujno primerna za vsa podjetja. To pa \u0161e ne pomeni, da se morate Facebooku izogniti v velikem loku. S pomo\u010djo oglasov<\/b> lahko na primer usmerjate potencialne kupce na va\u0161o spletno stran.<\/p>\n

 <\/p>\n

Najve\u010dja prednost je ciljanje<\/h2>\n

Facebook oglasi se uporabnikom prikazujejo glede na njihove lastnosti<\/b>. \u010ce lahko svoje potencialne kupce opi\u0161ete s starostjo, spolom, izobrazbo, interesi ali pa morda zakonskim statusom, potem jih lahko \u00bbnaciljate\u00ab s Facebook oglasi.<\/p>\n

Poznamo ve\u010d razli\u010dnih tipov oglasov<\/b>. Grobo jih lahko razdelimo na tiste, ki se prikazujejo v desnem stolpcu in pa tiste, ki se poka\u017eejo med objavami v News Feedu oziroma novicah. Z njimi lahko ogla\u0161ujemo spletno stran, Facebook stran, aplikacijo, posamezno objavo ali dogodek.<\/p>\n

 <\/p>\n

Klasi\u010dni oglasi ali promoviranje objav?<\/h2>\n

Vsak, ki ima Facebook stran, je \u017ee opazil gumbek Boost post<\/b> pod vsako objavo. Promoviranje objave, da jo vidi ve\u010d ljudi, je najenostavnej\u0161i na\u010din ogla\u0161evanja, \u017eal pa nima naprednih mo\u017enosti ciljanja. Zato se tudi za ogla\u0161evanje objav raje odpravite v urejevalnik oglasov, kjer boste lahko izbrali, katero objavo boste ogla\u0161evali in komu.<\/p>\n

 <\/p>\n

\"facebook<\/a>
“Klasi\u010den” oglas, ki vodi na FB stran<\/figcaption><\/figure>\n

Klasi\u010dni oglasi<\/h3>\n

Oglasom v desnem stolpcu, ki imajo sliko in kratek tekst, bi lahko rekli klasi\u010dni<\/b>, saj so bili dostopni mnogo pred promoviranimi objavami. Kljub zanimivim novim mo\u017enostim ogla\u0161evanja jih \u0161e vedno ne gre zanemariti. \u010ce \u017eelite na primer pridobiti ve\u010d privr\u017eencev oz. \u00bbv\u0161e\u010dkov\u00ab va\u0161e Facebook strani<\/b>, posezite po klasi\u010dnih oglasih v kombinaciji s Sponsored Stories (to so oglasi, ki vam povedo, da je va\u0161emu prijatelju v\u0161e\u010d neka stran). \u010ce boste ogla\u0161evali objave, se vam lahko zgodi, da boste pridobili veliko v\u0161e\u010dkov za posamezno objavo, za va\u0161o Facebook stran pa ne.<\/p>\n

Enako velja, \u010de \u017eelite z oglasi privabiti obiskovalce na spletno stran. Tu je klasi\u010dni oglas va\u0161 najbolj\u0161i prijatelj. Preizkusite pa lahko tudi promovirane objave, ki vsebujejo povezavo na va\u0161o spletno stran.<\/p>\n

 <\/p>\n

Promovirane objave<\/h3>\n

Kdaj torej izbrati promovirano objavo<\/b>? Recimo takrat, ko \u017eelite sporo\u010diti konkretno informacijo o novi akciji, dogodku ali \u010dem podobnem. Na primer, avgusta organiziramo brezpla\u010dno izobra\u017eevanje Spletna stran, ki prodaja. Zanj smo ustvarili Facebook dogodek<\/a>, ki ga je zdaj mo\u017eno ogla\u0161evati s promoviranimi objavami. Mo\u017enosti uporabe je veliko, zato se spla\u010da nekaj \u010dasa in evrov nameniti testiranju.<\/p>\n

Promovirane objave, ki se pojavljajo v News Feedu, so v sredi\u0161\u010du uporabnikove pozornosti, zato generirajo zelo dobre rezultate<\/a>. Predlagam, da jih kombinirate s sponzoriranimi zgodbami, saj ljudje la\u017eje zaupamo ljudem kot pa stvarem. \u010ce vidimo, da je na\u0161emu prijatelju v\u0161e\u010d dolo\u010dena stran ali objava, ji bomo bolj verjetno namenili svojo pozornost.<\/p>\n

 <\/p>\n

Nekaj novega je za ovinkom …<\/h2>\n

Na Facebooku lahko z nekaj spretnosti in zelo zmernimi stro\u0161ki pridobite nove kupce, gradite odnos z obstoje\u010dimi in \u0161irite dober glas. Potrebujete predvsem \u010das in znanje.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010ce poslujete v Sloveniji, je odgovor tam okrog 800.000. Takoj pa se pojavi novo vpra\u0161anje: kako do njih? Facebook vam ponuja ve\u010d oblik prisotnosti, med katerimi je za podjetje ali blagovno znamko ponavadi najbolj\u0161a izbira Facebook stran, in raznorazne mo\u017enosti ogla\u0161evanja. \u010cesa se lotiti za najbolj\u0161e rezultate?<\/p>\n","protected":false},"author":4,"featured_media":4404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[108],"tags":[54,55],"class_list":["post-2310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialna-omrezja","tag-facebook","tag-facebook-oglasevanje"],"yoast_head":"\nKoliko novih kupcev vam lahko prinese Facebook? - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2013\/07\/15\/koliko-novih-kupcev-vam-lahko-prinese-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Koliko novih kupcev vam lahko prinese Facebook? - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"\u010ce poslujete v Sloveniji, je odgovor tam okrog 800.000. 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