{"id":2462,"date":"2013-08-14T15:38:35","date_gmt":"2013-08-14T14:38:35","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=2462"},"modified":"2017-09-26T13:01:55","modified_gmt":"2017-09-26T12:01:55","slug":"ste-na-facebooku-prijazni-mobilnikom","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2013\/08\/14\/ste-na-facebooku-prijazni-mobilnikom\/","title":{"rendered":"Ste na Facebooku prijazni mobilnikom?"},"content":{"rendered":"<p>Da je \u017ee skoraj vsak sedmi Zemljan na Facebooku, ni treba posebej poudarjati. Pa ste vedeli, da ve\u010d kot <strong>800 milijonov<\/strong> v virtualni svet modrega dru\u017eabnega omre\u017eja dostopa (tudi) prek mobilnih naprav? Visoka \u0161tevilka, ki prinese visoka pri\u010dakovanja. \u010ce \u017eelimo biti konkuren\u010dni in ohranjati zvestobo na\u0161ih privr\u017eencev, moramo poskrbeti za pozitivno izku\u0161njo ob njihovem stiku z na\u0161o Facebook stranjo. <b>Kako lahko naredimo Facebook stran prijazno mobilnim uporabnikom?<\/b><\/p>\n<h2><b><!--more--><\/b><\/h2>\n<h2>Oblika in postavitev strani<\/h2>\n<p>Oblikujte profilno in naslovno sliko tako, da se med seboj dopolnjujeta. Ob tem ne pozabite, da se profilna slika prikazuje ob vsaki va\u0161i objavi ali komentarju, zato jo skrbno izberite in pazite na kakovost. Upo\u0161tevajte tudi dejstvo, da je v mobilni aplikaciji profilna slika lahko postavljena na sredino naslovne in ne na njen spodnji rob, kot smo navajeni na ra\u010dunalniku.<\/p>\n<p>&nbsp;<\/p>\n<h2>Manj besed za ve\u010d u\u010dinka<\/h2>\n<p>Objave z manj kot 160 znaki so bolj u\u010dinkovite kot dalj\u0161i zapisi. Ob tem pa nikakor ne pozabite na poziv k interakciji: na primer \u00bbklikni Like, \u010de ti je v\u0161e\u010d &#8230;\u00ab ali \u00bbtapni za prenos &#8230;\u00ab.<\/p>\n<p>Skopost pri besedah pride prav tudi pri lokaciji. Namesto opisa sta pri lokalnih Facebook straneh prikazana zemljevid in naslov. \u010ce za va\u0161 posel lokacija ni pomembna, dodajte kratek in jasen opis.<\/p>\n<p>&nbsp;<\/p>\n<h2>Objavljajte vsebino, ki deluje<\/h2>\n<p>Fotografije generirajo ve\u010d odziva kot tekstovne objave, video vsebine uporabniki ve\u010dkrat delijo kot povezave in besedila skupaj. Ljudje smo vizualna bitja, zato dajte svojim privr\u017eencem vsebino, ki jo bodo z veseljem delili z drugimi.<\/p>\n<p>Ko objavljate, se vpra\u0161ajte, kaj bi privr\u017eenci radi prebrali (ne \u0161teje, kak\u0161na vsebina je v\u0161e\u010d vam!) in jim to ponudite. Bolj relevantno vsebino kot bodo dobili na va\u0161i Facebook strani, ve\u010d lahko pri\u010dakujete v\u0161e\u010dkov, komentarjev in deljenja vsebine.<\/p>\n<p>&nbsp;<\/p>\n<h2>Usmerite jih na spletno stran<\/h2>\n<p>Seveda ne \u017eelite, da se vsa komunikacija kon\u010da na Facebooku. S povezavami usmerite privr\u017eence na va\u0161o spletno stran, najprej pa preverite, ali je ta prijazna do mobilnih naprav. Hitro bo namre\u010d obiskovalec obiskal va\u0161ega konkurenta, \u010de bo uporabni\u0161ka izku\u0161nja na va\u0161i spletni strani negativna.<\/p>\n<p>&nbsp;<\/p>\n<h2>Spremljate statistiko<\/h2>\n<p>S spremljanjem Facebook Insights ugotovite, ob kateri uri v dnevu in pri kak\u0161nem tipu objave so privr\u017eenci najbolj odzivni. Morda se vam zdijo \u0161tevilke in odstotki na prvi pogled dolgo\u010dasni in neuporabni, pa vendar se v njih skriva va\u0161 prihranek. Potrebujete le nekoliko \u010dasa in znanja, da ugotovite, kako lahko optimizirate komunikacijo na Facebooku.<\/p>\n<p>&nbsp;<\/p>\n<p>Mobilni uporabniki Facebooka bodo zagotovo prej postali va\u0161i kupci, \u010de jih boste na Facebook strani pri\u010dakali odprtih rok. To pa pomeni, da z njimi gradite pozitiven odnos in na kratko poveste prav tisto, kar jih zanima.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da je \u017ee skoraj vsak sedmi Zemljan na Facebooku, ni treba posebej poudarjati. Pa ste vedeli, da ve\u010d kot 800 milijonov v virtualni svet modrega dru\u017eabnega omre\u017eja dostopa (tudi) prek mobilnih naprav? Visoka \u0161tevilka, ki prinese visoka pri\u010dakovanja. \u010ce \u017eelimo biti konkuren\u010dni in ohranjati zvestobo na\u0161ih privr\u017eencev, moramo poskrbeti za pozitivno izku\u0161njo ob njihovem stiku [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[108],"tags":[54],"class_list":["post-2462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialna-omrezja","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ste na Facebooku prijazni mobilnikom? - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2013\/08\/14\/ste-na-facebooku-prijazni-mobilnikom\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ste na Facebooku prijazni mobilnikom? - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"Da je \u017ee skoraj vsak sedmi Zemljan na Facebooku, ni treba posebej poudarjati. 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