{"id":3129,"date":"2013-11-22T14:27:41","date_gmt":"2013-11-22T13:27:41","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=3129"},"modified":"2017-09-26T12:58:30","modified_gmt":"2017-09-26T11:58:30","slug":"ze-imate-novi-urejevalnik-facebook-oglasov","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2013\/11\/22\/ze-imate-novi-urejevalnik-facebook-oglasov\/","title":{"rendered":"\u017de imate novi urejevalnik Facebook oglasov?"},"content":{"rendered":"

Modri gigant dru\u017eabnega spleta je \u017ee pred meseci napovedoval spremembe v obliki in delovanju svojih oglasov. Nekateri uporabniki smo \u017ee dobili novi urejevalnik. Kaj se je spremenilo?<\/p>\n

<\/p>\n

1. Elegantnej\u0161e dolo\u010danje cilja<\/h2>\n

Facebook nam po novem na za\u010detku priprave oglasa ponudi kar osem razli\u010dnih ciljev. Med njimi bo najve\u010d ogla\u0161evalcev izbralo pridobivanje obiskovalcev na spletno stran ali pa novih privr\u017eencev (\u00bbv\u0161e\u010dkov\u00ab) za Facebook stran<\/strong>, poigrate pa se lahko tudi z oglasi za Facebook aplikacijo, ponudbo (Offer), dogodek in konverzijo na spletni strani.<\/p>\n

Za tiste, ki se s Facebook ogla\u0161evanjem \u0161e niste sre\u010dali, hkrati pa poznate spletno terminologijo, je ta na\u010din dobrodo\u0161el. Manj ve\u0161\u010de uporabnike lahko zmedejo izrazi, kot je konverzija ali pa piksel za sledenje (tracking pixel).<\/p>\n

 <\/p>\n

2. Druga\u010dna izbira slik<\/h2>\n

Ko izberemo svoj cilj, nadaljujemo z izbiro slik za oglas. Facebook nam ponudi tiste slike, ki jih je na\u0161el na spletni ali Facebook strani, ob tem pa lahko nalo\u017eimo \u0161e dodatne slike, ki naj bodo primernih dimenzij. Vedno je dobro pripraviti razli\u010dice oglasa z ve\u010d slikami, saj ravno te mo\u010dno vplivajo na rezultate ogla\u0161evanja<\/strong>.<\/p>\n

\u017de nekaj \u010dasa se govori o tem, da bo Facebook svojim ogla\u0161evalcem omogo\u010dil tudi uporabo nabora profesionalnih slik za oglase, vendar v svojem urejevalniku te opcije \u0161e nisem zasledila. Sprememba bi bila zagotovo korak v pravo smer za male podjetnike, ki bi \u017eeleli ogla\u0161evati sami. Za razliko od agencij ponavadi nimajo dostopa do baz profesionalnih slik, kupovanje posameznih slik pa zna biti zanje prevelik stro\u0161ek.<\/p>\n

 <\/p>\n

3. Jasnej\u0161i predogled oglasov<\/h2>\n

Tudi urejanje vsebine oglasa je prenovljeno. V tem koraku zdaj jasneje vidimo, kako bo na\u0161 oglas videti na \u010dasovnic<\/strong>i in kako v stranskem stolpcu<\/strong>, ter uredimo njegovo besedilo. \u010ce ogla\u0161ujemo spletno stran, lahko oglas pove\u017eemo tudi s Facebook stranjo. Dolo\u010dimo, kako in kje naj bi se oglas prikazoval, ter nadaljujemo s ciljanjem.<\/p>\n

Zanimivo je, da so nastavitve ciljanja<\/strong> zaenkrat ostale to\u010dno take, kot so bile prej. \u0160e vedno lahko z radijskimi gumbi in spustnimi seznami izbiramo lokacijo, spol, starost, izobrazbo, zakonski stan, interese in druge lastnosti ljudi, ki jim \u017eelimo prikazati svoje oglase. Pri\u010dakujem pa, da bo tudi ta del urejevalnika do\u017eivel kak\u0161no preobrazbo.<\/p>\n

 <\/p>\n

\"Vsebina<\/a><\/p>\n

 <\/p>\n

Je va\u0161e podjetje \u017ee prisotno na Facebooku in pridno gradi odnose, \u0161iri dober glas in nabira \u00bbv\u0161e\u010dke\u00ab?<\/strong> Facebook je kanal komunikacije, kjer lahko z zelo zmernimi stro\u0161ki dose\u017eete dobre rezultate pri prepoznavnosti in tudi prodaji.<\/p>\n","protected":false},"excerpt":{"rendered":"

Modri gigant dru\u017eabnega spleta je \u017ee pred meseci napovedoval spremembe v obliki in delovanju svojih oglasov. Nekateri uporabniki smo \u017ee dobili novi urejevalnik. Kaj se je spremenilo?<\/p>\n","protected":false},"author":4,"featured_media":4383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[108],"tags":[54,55],"class_list":["post-3129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialna-omrezja","tag-facebook","tag-facebook-oglasevanje"],"yoast_head":"\n\u017de imate novi urejevalnik Facebook oglasov? - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2013\/11\/22\/ze-imate-novi-urejevalnik-facebook-oglasov\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u017de imate novi urejevalnik Facebook oglasov? - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"Modri gigant dru\u017eabnega spleta je \u017ee pred meseci napovedoval spremembe v obliki in delovanju svojih oglasov. 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