{"id":3339,"date":"2013-12-24T11:03:46","date_gmt":"2013-12-24T10:03:46","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=3339"},"modified":"2017-09-26T12:57:34","modified_gmt":"2017-09-26T11:57:34","slug":"kaj-naj-dam-na-vstopno-stran","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2013\/12\/24\/kaj-naj-dam-na-vstopno-stran\/","title":{"rendered":"\u00bbKaj naj dam na vstopno stran?\u00ab"},"content":{"rendered":"

To je eno najte\u017ejih vpra\u0161anj, ki si ga pri snovanju spletne strani mnogi postavijo \u010disto na za\u010detku. Mnenja se kre\u0161ejo, saj vsi vemo, da bodo vsebine na vstopni strani dele\u017ene veliko pozornosti. Vodja razvoja \u017eeli, da vsi opazijo nove materiale, v marketingu ho\u010dejo prikazati prav vse kataloge, v prodaji pa vse prodajnike, s sliko, opisom in kontaktom. Ne pozabimo seveda na na\u0161o Facebook stran, novice, akcije, mnenja strank, nagovor direktorja, slike tega in onega in \u0161e in \u0161e …<\/p>\n

<\/p>\n

Rezultat je prenasi\u010dena vstopna stran, na kateri se obiskovalec ne znajde in jo zato zapusti.<\/strong> Kako se torej lotiti vstopne strani, da bo volk sit in koza cela?<\/p>\n

Strokovnjak za uporabni\u0161ko izku\u0161njo Steve Krug je \u017ee \u00bbdavnega\u00ab leta 2000 napisal odli\u010dno knjigo Don’t Make Me Think. Na sre\u010do se uporabniki ne spreminjamo tako hitro kot trendi na spletu, zato so njegovi nasveti \u0161e danes zelo uporabni. Krug pravi, da mora vstopna stran odgovoriti na pet vpra\u0161anj, ki se pojavijo v glavi obiskovalca:<\/strong><\/p>\n

1. Kaj je to?<\/h2>\n

Obiskovalci morajo brez razmi\u0161ljanja ugotoviti, na kak\u0161ni strani so se zna\u0161li. Na to vpra\u0161anje naj odgovorijo elementi identitete, kot je logotip<\/strong>. Ta sodi v glavo strani, na levo ali izjemoma na sredino, nikakor pa ne na desno.<\/p>\n

\u010ce ime va\u0161ega podjetja ne pove jasno, s \u010dim se ukvarjate, je dobro uporabiti \u0161e element \u00bbslogan za splet\u00ab<\/strong>. Njegov namen je zgolj nedvoumno komunicirati, s \u010dim se ukvarjate (npr. Specialisti za nepremi\u010dninsko pravo), splo\u0161ni slogani podjetij (npr. Re\u0161itve za va\u0161o varnost) pa zaradi druga\u010dnega stila pogosto niso primerni.<\/p>\n

\u0160e en element identitete, ki ne sme manjkati, so kratki kontaktni podatki<\/strong>. Umestite jih v glavo strani ali v desni stolpec.<\/p>\n

2. Kaj imajo tukaj?<\/h2>\n

Obiskovalci v prvi vrsti i\u0161\u010dejo nekaj zase: naj gre za storitev, izdelek ali informacijo, vedno je v ozadju re\u0161itev problema. \u010ce je ta na va\u0161i spletni strani skrita za devetimi gorami in devetimi vodami, jo bodo poiskali pri konkurenci.<\/p>\n

Pri odgovarjanju na to vpra\u0161anje vam bo pomagal dobro zasnovan glavni meni<\/a>,\u00a0ki razkriva vsebino. Razdeljen je lahko po sklopih va\u0161e ponudbe ali po ciljnih skupinah.<\/p>\n

Poleg tega obiskovalcu odgovorite \u0161e tako, da na vstopno stran umestite okvir\u010dke<\/strong> ali sorodne elemente, ki s tekstom in povezavo, lahko pa tudi sliko, prika\u017eejo glavne vsebinske poudarke. Tu naj bo na prvem mestu tisto, kar obiskovalcu ponujate oziroma s \u010dimer re\u0161ujete njegov problem<\/strong>. Okvir\u010dkov naj ne bo preve\u010d, dobra mera so trije ali \u0161tirje.<\/p>\n

\u010ce imate veliko tak\u0161nih vsebin, vam bo koristil tudi \u00bbslideshow\u00ab<\/strong> oziroma animacija, v kateri se menjajo slike s pripisi in povezavami.<\/p>\n

3. Kaj lahko tukaj po\u010dnem?<\/h2>\n

Lahko na tej strani oddam povpra\u0161evanje, se prijavim na testno vo\u017enjo, naro\u010dim brezpla\u010dno izmero ali pa za\u010dnem prejemati e-novice? Odgovor na to vpra\u0161anje u\u010dinkovito podajo pozivi k akciji<\/a>, podpre pa jih tudi pomo\u017eni oz. hitri meni<\/strong>, v katerem naj obiskovalec najde koristne funkcionalnosti.<\/p>\n

4. Zakaj naj bom tu in ne kje drugje?<\/h2>\n

To vpra\u0161anje je odlo\u010dilno, saj je va\u0161 obiskovalec samo dva klika stran od va\u0161e konkurence. Nanj lahko odgovorite z dokazi kredibilnosti<\/strong>, kot so na primer izjave strank, reference in certifikati. Pomembno pa je tudi, da je vstopna stran pregledna in privla\u010dna<\/strong>, da ga ne odbije, ampak pritegne in spodbudi k nadaljnjemu raziskovanju.<\/p>\n

5. Kje naj za\u010dnem?<\/h2>\n

Brez odgovora na to vpra\u0161anje bo obiskovalec izgubljen. \u010ce je va\u0161a dejavnost tak\u0161na, da ima jasno definirane ciljne skupine<\/strong>, mu lahko pomaga \u017ee glavni meni, kot je npr. Za posameznike, Za podjetja, Za \u0161ole. Nekaj podobnega lahko naredite tudi z okvir\u010dki, ki smo jih omenili prej, v\u010dasih pa za preusmerjanje rezerviramo tudi kak\u0161en gumb.<\/p>\n

Obiskovalce spletnih strani lahko v grobem razdelimo v tri skupine<\/strong>: tiste, ki se po strani pomikajo z meniji<\/strong>, tiste, ki klikajo po vsebini<\/strong>, in tiste, ki imajo najraje iskalnik<\/strong>. Vsakemu od njih ponudimo jasno izpostavljen za\u010detek poti.<\/p>\n

Ko obiskovalcu odgovorimo na vseh pet vpra\u0161anj, smo zelo verjetno \u017ee zapolnili vstopno stran. \u010ce bi dodali \u0161e kaj, bi odvzeli pozornost tistim klju\u010dnim delom vsebine, ki poskrbijo, da stran uspe\u0161no izpolnjuje va\u0161e cilje.<\/strong><\/p>\n

Zaupam vam \u0161e eno skrivnost, ki mi pomaga pri na\u010drtovanju spletnih strani: vstopne strani se ne lotim na za\u010detku. Najprej dolo\u010dim cilje in ciljne skupine, izberem klju\u010dne besede in razporedim vsebine v menije. \u0160ele potem je \u010das za \u017ei\u010dni diagram oz. skico vstopne strani.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

To je eno najte\u017ejih vpra\u0161anj, ki si ga pri snovanju spletne strani mnogi postavijo \u010disto na za\u010detku. Mnenja se kre\u0161ejo, saj vsi vemo, da bodo vsebine na vstopni strani dele\u017ene veliko pozornosti. Vodja razvoja \u017eeli, da vsi opazijo nove materiale, v marketingu ho\u010dejo prikazati prav vse kataloge, v prodaji pa vse prodajnike, s sliko, opisom […]<\/p>\n","protected":false},"author":4,"featured_media":4346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[104],"tags":[87],"class_list":["post-3339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletne-strani","tag-spletne-strani-2"],"yoast_head":"\n\u00bbKaj naj dam na vstopno stran?\u00ab - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2013\/12\/24\/kaj-naj-dam-na-vstopno-stran\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bbKaj naj dam na vstopno stran?\u00ab - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"To je eno najte\u017ejih vpra\u0161anj, ki si ga pri snovanju spletne strani mnogi postavijo \u010disto na za\u010detku. Mnenja se kre\u0161ejo, saj vsi vemo, da bodo vsebine na vstopni strani dele\u017ene veliko pozornosti. 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Mnenja se kre\u0161ejo, saj vsi vemo, da bodo vsebine na vstopni strani dele\u017ene veliko pozornosti. Vodja razvoja \u017eeli, da vsi opazijo nove materiale, v marketingu ho\u010dejo prikazati prav vse kataloge, v prodaji pa vse prodajnike, s sliko, opisom […]","og_url":"https:\/\/www.domenca.com\/blog\/2013\/12\/24\/kaj-naj-dam-na-vstopno-stran\/","og_site_name":"Domenca.com Blog","article_publisher":"https:\/\/www.facebook.com\/domenca","article_published_time":"2013-12-24T10:03:46+00:00","article_modified_time":"2017-09-26T11:57:34+00:00","og_image":[{"width":660,"height":220,"url":"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2013\/12\/wireframe-14.jpg","type":"image\/jpeg"}],"author":"Ena Kobentar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ena Kobentar","Est. reading time":"4 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.domenca.com\/blog\/2013\/12\/24\/kaj-naj-dam-na-vstopno-stran\/#article","isPartOf":{"@id":"https:\/\/www.domenca.com\/blog\/2013\/12\/24\/kaj-naj-dam-na-vstopno-stran\/"},"author":{"name":"Ena Kobentar","@id":"https:\/\/www.domenca.com\/blog\/#\/schema\/person\/7d1fe077b491fc73c9a6a9e630d3c28e"},"headline":"\u00bbKaj naj dam na vstopno stran?\u00ab","datePublished":"2013-12-24T10:03:46+00:00","dateModified":"2017-09-26T11:57:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.domenca.com\/blog\/2013\/12\/24\/kaj-naj-dam-na-vstopno-stran\/"},"wordCount":763,"commentCount":0,"image":{"@id":"https:\/\/www.domenca.com\/blog\/2013\/12\/24\/kaj-naj-dam-na-vstopno-stran\/#primaryimage"},"thumbnailUrl":"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2013\/12\/wireframe-14.jpg","keywords":["spletne strani"],"articleSection":["Izdelava spletne strani"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/www.domenca.com\/blog\/2013\/12\/24\/kaj-naj-dam-na-vstopno-stran\/","url":"https:\/\/www.domenca.com\/blog\/2013\/12\/24\/kaj-naj-dam-na-vstopno-stran\/","name":"\u00bbKaj naj dam na vstopno stran?\u00ab - 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