{"id":3449,"date":"2014-01-22T11:10:34","date_gmt":"2014-01-22T10:10:34","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=3449"},"modified":"2017-09-26T12:56:46","modified_gmt":"2017-09-26T11:56:46","slug":"kako-postati-mojster-v-komunikaciji-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2014\/01\/22\/kako-postati-mojster-v-komunikaciji-na-facebooku\/","title":{"rendered":"Kako postati mojster v komunikaciji na Facebooku?"},"content":{"rendered":"<p>Kako uspe\u0161na je va\u0161a komunikacija prek va\u0161e Facebook strani? Ne veste? Po prijavi v Facebook stran kliknite na gumb <strong>\u00bbSee Insights\u00ab<\/strong> in 5 zavihkov vam bo pomagalo odgovoriti na vpra\u0161anje.<\/p>\n<p><!--more--><\/p>\n<h2><strong>Zakaj moramo spremljati statistiko?<\/strong><\/h2>\n<p>Na Facebooku se <strong>vse vrti okoli komunikacije<\/strong>, interakcije in odziva. \u010ce se privr\u017eenci redno odzivajo na va\u0161e objave, torej v\u0161e\u010dkajo, komentirajo ali delijo naprej, boste ustvarili zaupanje v o\u010deh <strong>privr\u017eencev<\/strong>, tistih, ki vas <strong>\u0161e ne poznajo<\/strong> (berite: v\u0161e\u010dkajo), in v o\u010deh <strong>Facebooka<\/strong>, ki bo poskrbel, da boste z va\u0161imi objavami dosegli ve\u010d uporabnikov.<\/p>\n<p>&nbsp;<\/p>\n<h2>Katere dejavnike v 5 zavihkih spremljamo najpogosteje?<\/h2>\n<p><strong>\u00bbLikes\u00ab<\/strong><br \/>\nKo nastavite \u017eeleno \u010dasovno obdobje, lahko ugotovite, koliko novih v\u0161e\u010dkov na strani pridobivate na pla\u010dan in koliko na nepla\u010dan na\u010din.<\/p>\n<p><strong>\u00bbReach\u00ab<\/strong><br \/>\nSpremljajte, koliko ljudi je videlo va\u0161e objave in koliko jih je videlo vsako aktivnost na va\u0161i Facebook strani, vklju\u010dno z objavami, objavami drugih ljudi, v\u0161e\u010dki na pla\u010dane oglase, omembe in odzive na vabilo na dogodke.<\/p>\n<p><strong>\u00bbVisits\u00ab<\/strong><br \/>\nTukaj pridobite podatke o tem, kolikokrat so si uporabniki ogledali zavihke na va\u0161i strani: \u010dasovnico, slike, dogodke in drugo. Pomembno je spremljati tudi, kolikokrat so uporabniki dostopali do va\u0161e Facebook strani z drugih strani, kot so npr. Google, Gmail in druge.<\/p>\n<p><strong>\u00bbPosts\u00ab<\/strong><br \/>\n\u010ce \u017eelite biti zelo uspe\u0161ni v komunikaciji na Facebook strani, boste vzljubili ta del statistike. Ugotovite, kdaj so va\u0161i fani prijavljeni v Facebook ra\u010dun. Morda \u0161e najpomembnej\u0161i pa je drugi del, kjer spremljate,<strong> kak\u0161en odziv imate na dolo\u010den tip objave<\/strong> (slike, status, povezave \u2026).<\/p>\n<p><strong>\u00bbPeople\u00ab<\/strong><br \/>\nZadnji zavihek vam daje informacije o spolu, starosti ter lokaciji va\u0161ih privr\u017eencev. Prav tako lahko te lastnosti spremljate za tiste, ki so videli va\u0161e objave oz. se odzvali na objave ali na dogodek.<\/p>\n<p>&nbsp;<\/p>\n<p>Objavljajte tak\u0161no vsebino, ki bo <strong>spodbudila odziv privr\u017eencev (in tistih, ki to \u0161e niso)<\/strong>. \u010ce na primer ugotovite, da objava brez dodane slike ne dosega veliko odziva, ob naslednji objavi dodajte sliko in ponovno spremljajte odziv. Objavljajte takrat,<strong> ko so va\u0161i fani prijavljeni v svoje Facebook profile<\/strong>, da bodo videli va\u0161e objave.<\/p>\n<p>Skozi \u010das lahko s pomo\u010djo Facebook Insights statistike postanete pravi mojster komunikacije s privr\u017eenci, ki bodo postali va\u0161i zaupniki, kar pa se bo s\u010dasoma zrcalilo v pove\u010dani prodaji.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kako uspe\u0161na je va\u0161a komunikacija prek va\u0161e Facebook strani? Ne veste? Po prijavi v Facebook stran kliknite na gumb \u00bbSee Insights\u00ab in 5 zavihkov vam bo pomagalo odgovoriti na vpra\u0161anje.<\/p>\n","protected":false},"author":7,"featured_media":4351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[108],"tags":[54],"class_list":["post-3449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialna-omrezja","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako postati mojster v komunikaciji na Facebooku? - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2014\/01\/22\/kako-postati-mojster-v-komunikaciji-na-facebooku\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako postati mojster v komunikaciji na Facebooku? - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"Kako uspe\u0161na je va\u0161a komunikacija prek va\u0161e Facebook strani? Ne veste? Po prijavi v Facebook stran kliknite na gumb \u00bbSee Insights\u00ab in 5 zavihkov vam bo pomagalo odgovoriti na vpra\u0161anje.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.domenca.com\/blog\/2014\/01\/22\/kako-postati-mojster-v-komunikaciji-na-facebooku\/\" \/>\n<meta property=\"og:site_name\" content=\"Domenca.com Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/domenca\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-22T10:10:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-26T11:56:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2014\/01\/facebook-kupci-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"220\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manca Korelc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manca Korelc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/01\\\/22\\\/kako-postati-mojster-v-komunikaciji-na-facebooku\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/01\\\/22\\\/kako-postati-mojster-v-komunikaciji-na-facebooku\\\/\"},\"author\":{\"name\":\"Manca Korelc\",\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/#\\\/schema\\\/person\\\/55983c61da8ab8ca41b40da1ba36b037\"},\"headline\":\"Kako postati mojster v komunikaciji na Facebooku?\",\"datePublished\":\"2014-01-22T10:10:34+00:00\",\"dateModified\":\"2017-09-26T11:56:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/01\\\/22\\\/kako-postati-mojster-v-komunikaciji-na-facebooku\\\/\"},\"wordCount\":403,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/01\\\/22\\\/kako-postati-mojster-v-komunikaciji-na-facebooku\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/facebook-kupci-14.jpg\",\"keywords\":[\"Facebook\"],\"articleSection\":[\"Socialna omre\u017eja\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/01\\\/22\\\/kako-postati-mojster-v-komunikaciji-na-facebooku\\\/\",\"url\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/01\\\/22\\\/kako-postati-mojster-v-komunikaciji-na-facebooku\\\/\",\"name\":\"Kako postati mojster v komunikaciji na Facebooku? 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