{"id":3928,"date":"2014-05-06T14:50:57","date_gmt":"2014-05-06T13:50:57","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=3928"},"modified":"2017-09-26T10:53:03","modified_gmt":"2017-09-26T09:53:03","slug":"facebook-nepogresljiv-vir-obiskovalcev-spletne-strani","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2014\/05\/06\/facebook-nepogresljiv-vir-obiskovalcev-spletne-strani\/","title":{"rendered":"Facebook \u2013 nepogre\u0161ljiv vir obiskovalcev spletne strani"},"content":{"rendered":"

\u010ce \u017eelimo imeti prodajno u\u010dinkovito spletno stran, ji moramo nujno zagotoviti obiskovalce. Ob tem so prva misel iskalniki, v zadnjem \u010dasu pa tudi Facebook postaja pravi hit. \u010ce se ogla\u0161evanja na tem dru\u017eabnem omre\u017eju lotimo pravilno, je lahko zelo u\u010dinkovito.<\/p>\n

Facebook oglasi<\/a> se pojavljajo med novicami v “Newsfeedu”, v desnem stolpcu, pri slikah in \u0161e kje. Klik nanje obiskovalca pripelje na va\u0161o spletno stran (lahko pa tudi kam drugam).<\/p>\n

<\/p>\n

 <\/p>\n

Zakaj ogla\u0161evati na Facebooku?<\/h2>\n

Ko na Facebooku objavite oglas, to\u010dno dolo\u010dite, kdo ga bo videl<\/strong>. \u010ce ponujate na primer poro\u010dne obleke, lahko izberete samo zaro\u010dene \u017eenske. Ciljate lahko celo glede na interese va\u0161ih kupcev in tako “ujamete” na primer ljubitelje ekstremnih \u0161portov ali tehnologije. Tako veste, da je va\u0161 ogla\u0161evalski denar dobro porabljen. Poleg ciljanja poznamo \u0161e druge dobre razloge za ogla\u0161evanje na Facebooku: velik doseg, merljivost, hiter u\u010dinek in \u0161e kaj.<\/p>\n

Kaj potrebujem za ogla\u0161evanje na Facebooku?<\/h2>\n

Za Facebook ogla\u0161evanje Facebook stran ni obvezna<\/strong>. Imeti morate le\u00a0 osebni Facebook profil, na katerem izberete eno izmed treh mo\u017enosti obra\u010dunavanja:<\/p>\n

\"\"<\/a>
\nKako poteka obra\u010dunavanje?<\/h2>\n

Pri kreiranju novega oglasa vas Facebook vpra\u0161a, kak\u0161en je va\u0161 cilj<\/strong>: pove\u010dati \u0161tevilo klikov na va\u0161o spletno stran, pove\u010dati \u0161tevilo privr\u017eencev ali kaj drugega. Pla\u010dujete lahko na:<\/p>\n

    \n
  • cilj, ki ste ga izbrali (like, klik, prikaz)<\/li>\n
  • klik ali<\/li>\n
  • tiso\u010d prikazov<\/li>\n<\/ul>\n

    Omejite lahko dnevni prora\u010dun za ogla\u0161evanje ali pa nastavite tudi celotni znesek kampanje.<\/p>\n

    Katere oblike ogla\u0161evanja na Facebooku so na izbiro?<\/h2>\n

    Odlo\u010dite se lahko med dvema mo\u017enostma:<\/p>\n

      \n
    • oglasi v desnem stolpcu \u2013 prikazujejo se v desnem stolpcu; lahko vodijo na spletno ali Facebook stran<\/li>\n
    • promovirane objave – prikazujejo se v uporabnikovem “Newsfeedu”, imeti pa morajo povezavo na Facebook stran.<\/li>\n<\/ul>\n

       <\/p>\n

      Kaj je najpomembnej\u0161e?<\/h2>\n

      Klju\u010d u\u010dinkovitosti ogla\u0161evanja na Facebooku je v vodenju oglasne kampanje<\/strong>. Facebook oglasi imajo kratko \u017eivljenjsko dobo<\/strong>, zato moramo redno spremljati odziv uporabnikov, brisati neu\u010dinkovite oglase in ustvarjati nove, testirati razli\u010dne naslove oglasov, besedila, slike, nastavitve ciljanja in na\u010dine obra\u010dunavanja.<\/p>\n

      Marsikdo se ustra\u0161i ogla\u0161evanja na modrem omre\u017eju, ker zmotno misli, da lahko s Facebook oglasi ogla\u0161ujejo le tisti, ki so na Facebooku aktivni. Tudi \u010de niste redni uporabnik, je ogla\u0161evanje na Facebooku izvrstna prilo\u017enost za pove\u010danje prodaje.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u010ce \u017eelimo imeti prodajno u\u010dinkovito spletno stran, ji moramo nujno zagotoviti obiskovalce. Ob tem so prva misel iskalniki, v zadnjem \u010dasu pa tudi Facebook postaja pravi hit. \u010ce se ogla\u0161evanja na tem dru\u017eabnem omre\u017eju lotimo pravilno, je lahko zelo u\u010dinkovito. Facebook oglasi se pojavljajo med novicami v “Newsfeedu”, v desnem stolpcu, pri slikah in \u0161e […]<\/p>\n","protected":false},"author":7,"featured_media":4309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[108],"tags":[49,54],"class_list":["post-3928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialna-omrezja","tag-druzbena-omrezja","tag-facebook"],"yoast_head":"\nFacebook \u2013 nepogre\u0161ljiv vir obiskovalcev spletne strani - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2014\/05\/06\/facebook-nepogresljiv-vir-obiskovalcev-spletne-strani\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook \u2013 nepogre\u0161ljiv vir obiskovalcev spletne strani - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"\u010ce \u017eelimo imeti prodajno u\u010dinkovito spletno stran, ji moramo nujno zagotoviti obiskovalce. Ob tem so prva misel iskalniki, v zadnjem \u010dasu pa tudi Facebook postaja pravi hit. \u010ce se ogla\u0161evanja na tem dru\u017eabnem omre\u017eju lotimo pravilno, je lahko zelo u\u010dinkovito. 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Facebook oglasi se pojavljajo med novicami v “Newsfeedu”, v desnem stolpcu, pri slikah in \u0161e […]","og_url":"https:\/\/www.domenca.com\/blog\/2014\/05\/06\/facebook-nepogresljiv-vir-obiskovalcev-spletne-strani\/","og_site_name":"Domenca.com Blog","article_publisher":"https:\/\/www.facebook.com\/domenca","article_published_time":"2014-05-06T13:50:57+00:00","article_modified_time":"2017-09-26T09:53:03+00:00","og_image":[{"width":660,"height":220,"url":"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2014\/05\/facebook-oglasevanje.jpg","type":"image\/jpeg"}],"author":"Manca Korelc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Manca Korelc","Est. reading time":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.domenca.com\/blog\/2014\/05\/06\/facebook-nepogresljiv-vir-obiskovalcev-spletne-strani\/#article","isPartOf":{"@id":"https:\/\/www.domenca.com\/blog\/2014\/05\/06\/facebook-nepogresljiv-vir-obiskovalcev-spletne-strani\/"},"author":{"name":"Manca Korelc","@id":"https:\/\/www.domenca.com\/blog\/#\/schema\/person\/55983c61da8ab8ca41b40da1ba36b037"},"headline":"Facebook \u2013 nepogre\u0161ljiv vir obiskovalcev spletne strani","datePublished":"2014-05-06T13:50:57+00:00","dateModified":"2017-09-26T09:53:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.domenca.com\/blog\/2014\/05\/06\/facebook-nepogresljiv-vir-obiskovalcev-spletne-strani\/"},"wordCount":402,"commentCount":0,"image":{"@id":"https:\/\/www.domenca.com\/blog\/2014\/05\/06\/facebook-nepogresljiv-vir-obiskovalcev-spletne-strani\/#primaryimage"},"thumbnailUrl":"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2014\/05\/facebook-oglasevanje.jpg","keywords":["dru\u017ebena omre\u017eja","Facebook"],"articleSection":["Socialna omre\u017eja"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/www.domenca.com\/blog\/2014\/05\/06\/facebook-nepogresljiv-vir-obiskovalcev-spletne-strani\/","url":"https:\/\/www.domenca.com\/blog\/2014\/05\/06\/facebook-nepogresljiv-vir-obiskovalcev-spletne-strani\/","name":"Facebook \u2013 nepogre\u0161ljiv vir obiskovalcev spletne strani - 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