{"id":4229,"date":"2014-05-27T11:36:48","date_gmt":"2014-05-27T10:36:48","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=4229"},"modified":"2017-09-26T10:52:07","modified_gmt":"2017-09-26T09:52:07","slug":"google-analytics-vam-pove-kdaj-mecete-denar-skozi-okno","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2014\/05\/27\/google-analytics-vam-pove-kdaj-mecete-denar-skozi-okno\/","title":{"rendered":"Google Analytics vam pove, kdaj me\u010dete denar skozi okno"},"content":{"rendered":"

Imate na svoji spletni strani nastavljeno orodje Google Analytics? \u010ce ga nimate, je to najbolj\u0161a stvar, ki jo lahko danes naredite za svoj poslovni uspeh na spletu. \u010ce Google Analytics imate, ali redno preverjate podatke? Spet, zlata vredna informacija. \u010ce \u017eelite res izkoristiti potencial tega brezpla\u010dnega orodja, pa si nastavite \u0161e merjenje ciljev.<\/b><\/p>\n

 <\/p>\n

<\/p>\n

Kaj vam povedo cilji?<\/h2>\n

S pomo\u010djo ciljev izveste, katere va\u0161e aktivnosti na spletu prina\u0161ajo rezultate.<\/b> Recimo, da imate spletno stran z obrazcem za povpra\u0161evanje, ki jo ogla\u0161ujete na Googlu, pa \u0161e s pasicami na novi\u010darskem portalu. V Google Analytics nastavite cilj \u00bbizpolnjen obrazec za povpra\u0161evanje\u00ab in za\u010dnete zbirati podatke.<\/p>\n

\u010cez nekaj tednov ugotovite, da vam pasice sicer prinesejo veliko obiska, toda zelo majhen dele\u017e teh obiskovalcev izpolni povpra\u0161evanje. Po drugi strani tisti, ki kliknejo na Google oglas, ve\u010dkrat izpolnijo obrazec. Zraven ugotovite \u0161e, katere klju\u010dne besede in oglasi so bolj uspe\u0161ni in kateri manj. Zdaj lahko naredite \u00bb\u010distko\u00ab in svoja sredstva porabite le za tisto, kar vam resni\u010dno prina\u0161a posel.<\/p>\n

 <\/p>\n

Kako nastavite cilj v Google Analytics?<\/h2>\n

Prijavite se v svoj ra\u010dun in v meniju kliknite na Admin\/Skrbnik. Tam v stolpcu View\/Prika\u017ei poi\u0161\u010dite ikono zastavice in napis Goal\/Cilji. Kliknite na gumb New goal\/Nov cilj.<\/p>\n

Cilj najprej poimenujte in izberite njegov tip<\/b>. Tokrat bomo izbrali Destination\/Cilj, saj so ti najbolj pogosti. Destination pomeni, da je cilj izpolnjen, ko obiskovalec obi\u0161\u010de dolo\u010deno podstran (URL) na va\u0161i spletni strani. Ta podstran je zahvalna stran<\/b>, ki se prika\u017ee samo takrat, ko nekdo izpolni obrazec. Do nje ne moremo priti na noben drug na\u010din. Tako vemo, da so vsi tisti, ki so naleteli nanjo, res izpolnili obrazec.<\/p>\n

V naslednjem koraku boste vnesli spletni naslov (URL) va\u0161e zahvalne strani<\/b>. Pozor, to ni podstran, kjer se nahaja obrazec, ampak druga podstran, ki se poka\u017ee \u0161ele po izpolnitvi. Povedano druga\u010de, spletni naslov oz. URL te podstrani mora biti druga\u010den od URL-ja obrazca. Ko vna\u0161ate spletni naslov, izpustite domeno. Na primer, \u010de je va\u0161 URL www.va\u0161adomena.si\/povprasevanje\/zahvala\/, vnesite samo \/povprasevanje\/zahvala\/.<\/p>\n

\"cilj\"<\/a><\/p>\n

\u010ce gre za obrazec za naro\u010dilo dolo\u010denega izdelka, lahko dodate \u0161e njegovo vrednost in tako vam bo Google Analytics prikazoval tudi, koliko evrov vam prina\u0161a spletna stran.<\/p>\n

\u010ce \u017eelite, lahko k cilju dodate \u0161e funnel \u2013 tok<\/b>. To je uporabno recimo, \u010de ima va\u0161 postopek naro\u010dila oz. oddaje podatkov ve\u010d korakov in vas zanima, na katerem od njih vam uporabniki \u00bbpobegnejo\u00ab. Lahko pa ga uporabite tudi za to, da vidite, kak\u0161en dele\u017e tistih, ki so si ogledali obrazec, ga je tudi izpolnil. S tako informacijo lahko izbolj\u0161ujete obrazec.<\/p>\n

\"funnel\"<\/a><\/p>\n

Preden cilj shranite, ga lahko \u0161e testirate s klikom na Verify this Goal\/Preveri ta cilj. \u010ce se kje zatakne, pa vam odgovor ponudi Google Analytics pomo\u010d<\/a>.<\/p>\n

 <\/p>\n

Kak\u0161ne podatke boste videli po nastavitvi cilja?<\/h2>\n

Ko cilj nastavite, po\u010dakajte nekaj dni (ali tednov), da se zberejo prvi podatki. Nato boste v razli\u010dnih delih orodja Google Analytics lahko pogledali, kak\u0161na je va\u0161a stopnja konverzije<\/strong> (Goal Conversion Rate). Ta vam pove, kak\u0161en dele\u017e obiskovalcev izpolni cilj. Pogledali boste lahko recimo, ali obiskovalci s Facebooka bolje izpolnjujejo obrazce kot tisti, ki pridejo z Googla oziroma e-novic. Zraven bo tudi podatek o \u0161tevilu izpolnjenih ciljev<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Imate na svoji spletni strani nastavljeno orodje Google Analytics? \u010ce ga nimate, je to najbolj\u0161a stvar, ki jo lahko danes naredite za svoj poslovni uspeh na spletu. \u010ce Google Analytics imate, ali redno preverjate podatke? Spet, zlata vredna informacija. \u010ce \u017eelite res izkoristiti potencial tega brezpla\u010dnega orodja, pa si nastavite \u0161e merjenje ciljev.  <\/p>\n","protected":false},"author":4,"featured_media":4863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[110,113],"tags":[58],"class_list":["post-4229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasevanje-in-optimizacija","category-uporabna-orodja","tag-google-analytics"],"yoast_head":"\nGoogle Analytics vam pove, kdaj me\u010dete denar skozi okno - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2014\/05\/27\/google-analytics-vam-pove-kdaj-mecete-denar-skozi-okno\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics vam pove, kdaj me\u010dete denar skozi okno - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"Imate na svoji spletni strani nastavljeno orodje Google Analytics? \u010ce ga nimate, je to najbolj\u0161a stvar, ki jo lahko danes naredite za svoj poslovni uspeh na spletu. \u010ce Google Analytics imate, ali redno preverjate podatke? 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