{"id":4483,"date":"2014-07-03T15:07:53","date_gmt":"2014-07-03T14:07:53","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=4483"},"modified":"2017-09-26T10:48:28","modified_gmt":"2017-09-26T09:48:28","slug":"5-lastnosti-ucinkovitih-besedil-za-splet","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2014\/07\/03\/5-lastnosti-ucinkovitih-besedil-za-splet\/","title":{"rendered":"5 lastnosti u\u010dinkovitih besedil za splet"},"content":{"rendered":"<p><strong>Vsebina je kraljica.<\/strong> Izjava je morda pre\u017eve\u010dena, dr\u017ei pa \u0161e vedno. Visoka uvrstitev v iskalnikih, uspe\u0161no ogla\u0161evanje, privla\u010dno oblikovanje in dobra struktura so predpogoji, ki jim moramo zadostiti, da se na\u0161 obiskovalec za\u010dne ukvarjati z vsebino spletne strani. Ga bo prepri\u010dala ali odvrnila? <strong>Preberite, kak\u0161na besedila vam pomagajo pri prodaji.<\/strong><br \/>\n<!--more--><\/p>\n<h2>1. Osredoto\u010dijo se na bralca<\/h2>\n<p>Obiskovalec je na va\u0161o spletno stran najverjetneje pri\u0161el, ker i\u0161\u010de <strong>re\u0161itev nekega problema<\/strong>: informacijo, izdelek ali storitev. Svojo ponudbo predstavite skozi njegove o\u010di. Povejte mu, kako va\u0161 izdelek re\u0161uje njegovo te\u017eavo, mu olaj\u0161a delo, zmanj\u0161a stro\u0161ke ali polep\u0161a dan. Filozofijo <em>\u00bbmi smo najbolj\u0161i\u00ab<\/em> naj zamenja <em>\u00bbto je najbolj\u0161e za vas\u00ab<\/em>.<\/p>\n<p>Izra\u017eajte se z <strong>besedami, ki jih uporablja in razume<\/strong> va\u0161a ciljna skupina. Te besede uporabijo tudi, ko i\u0161\u010dejo z iskalniki, zato vam bodo pomagale \u0161e do bolj\u0161ih uvrstitev.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. So kredibilna<\/h2>\n<p>Svoje trditve podprite z <strong>dokazi<\/strong>. Pose\u017eete lahko po podatkih raziskav, omenite certifikate in nagrade ali pa navedete izjave zadovoljnih strank. Pomembno je tudi, da na strani brez te\u017eav najdemo podatke podjetja, na kredibilnost pa vplivata celo navigacija in oblikovanje.<\/p>\n<p>Nenazadnje, ne pozabite na kakovosten jezik brez slovni\u010dnih ali pravopisnih napak. Da bo tale nasvet bolj kredibilen, so tu \u0161e <a title=\"bbc.com\" href=\"http:\/\/www.bbc.com\/news\/education-14130854\" target=\"_blank\">izsledki raziskave o pravopisnih napakah in prodaji<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Imajo jasen fokus<\/h2>\n<p>Va\u0161 obiskovalec <strong>ni povsem osredoto\u010den<\/strong> na besedilo, ki ga pravkar bere. Verjetno ima odprte \u0161e druge zavihke, ravnokar je dobil e-po\u0161to ali pa zraven govori \u0161e po telefonu. Morda ima stran odprto na tablici, medtem ko gleda televizijo. Poskrbite, da bo kljub vsemu izlu\u0161\u010dil bistvo.<\/p>\n<p>Za posamezno besedilo vnaprej dolo\u010dite <strong>temo in cilj<\/strong>, nato pa se ju \u010dim bolj dr\u017eite. Raje na\u010drtujte ve\u010d podstrani s specifi\u010dnimi temami kot pa eno dolgo podstran z naslovom \u00bbStoritve\u00ab, kjer se bo bralec hitro izgubil.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. So specifi\u010dna<\/h2>\n<p>Claude C. Hopkins v knjigi <em>My life in Advertising<\/em> opisuje primer pivovarne, ki se je soo\u010dala s hudo konkurenco. Ko so ga povabili na ogled obrata, je videl, kako dovr\u0161en je proces priprave piva in na kaj vse pazijo pivovarji, da je izdelek res kakovosten. \u010ceprav so tudi konkurenti uporabljali iste metode, so v kampanji pokazali in razlo\u017eili proces. Rezultati so bili sijajni.<\/p>\n<p>Specifi\u010dne vsebine so prepri\u010dljive, pritegnejo bralca in vam pomagajo prodati ve\u010d. Povejte zgodbo, ki je konkretna in relevantna za va\u0161ega kupca.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Povejo, kaj storiti zdaj<\/h2>\n<p>Va\u0161 obiskovalec je \u0161e vedno malce raztresen, zato mu pride prav, \u010de ga besedilo vodi k naslednjemu dejanju. Brez oklevanja uporabite <a title=\"\u00bbKlik ali ne klik\u00ab? Odgovor je v gumbu za poziv k akciji!\" href=\"https:\/\/www.domenca.com\/blog\/2013\/11\/07\/klik-ali-ne-klik-odgovor-je-v-gumbu-za-poziv-k-akciji\/\" target=\"_blank\">poziv k akciji<\/a>: po\u0161ljite povpra\u0161evanje, prenesite si brezpla\u010dni izvod, pokli\u010dite nas &#8230; V posameznem besedilu lahko poziv k akciji uporabite ve\u010dkrat ali pa kombinirate razli\u010dne pozive.<\/p>\n<p>Namig: preberite \u0161e <a title=\"Kako napisati naslov, ki prodaja?\" href=\"https:\/\/www.domenca.com\/blog\/2013\/02\/05\/kako-napisati-naslov-ki-prodaja\/\" target=\"_blank\">prispevek o naslovih<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Se strinjate, da teh pet lastnosti pripomore k prodajni u\u010dinkovitosti besedil na spletu? Bi morda \u0161e kaj dodali? Zapi\u0161ite v komentar!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vsebina je kraljica. Izjava je morda pre\u017eve\u010dena, dr\u017ei pa \u0161e vedno. Visoka uvrstitev v iskalnikih, uspe\u0161no ogla\u0161evanje, privla\u010dno oblikovanje in dobra struktura so predpogoji, ki jim moramo zadostiti, da se na\u0161 obiskovalec za\u010dne ukvarjati z vsebino spletne strani. Ga bo prepri\u010dala ali odvrnila? Preberite, kak\u0161na besedila vam pomagajo pri prodaji.<\/p>\n","protected":false},"author":4,"featured_media":4652,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[104],"tags":[87],"class_list":["post-4483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletne-strani","tag-spletne-strani-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 lastnosti u\u010dinkovitih besedil za splet - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2014\/07\/03\/5-lastnosti-ucinkovitih-besedil-za-splet\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 lastnosti u\u010dinkovitih besedil za splet - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"Vsebina je kraljica. Izjava je morda pre\u017eve\u010dena, dr\u017ei pa \u0161e vedno. Visoka uvrstitev v iskalnikih, uspe\u0161no ogla\u0161evanje, privla\u010dno oblikovanje in dobra struktura so predpogoji, ki jim moramo zadostiti, da se na\u0161 obiskovalec za\u010dne ukvarjati z vsebino spletne strani. Ga bo prepri\u010dala ali odvrnila? 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Izjava je morda pre\u017eve\u010dena, dr\u017ei pa \u0161e vedno. Visoka uvrstitev v iskalnikih, uspe\u0161no ogla\u0161evanje, privla\u010dno oblikovanje in dobra struktura so predpogoji, ki jim moramo zadostiti, da se na\u0161 obiskovalec za\u010dne ukvarjati z vsebino spletne strani. Ga bo prepri\u010dala ali odvrnila? 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