{"id":4557,"date":"2014-08-12T11:48:57","date_gmt":"2014-08-12T10:48:57","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=4557"},"modified":"2017-09-26T10:45:51","modified_gmt":"2017-09-26T09:45:51","slug":"6-dejavnikov-uspeha-facebook-strani","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2014\/08\/12\/6-dejavnikov-uspeha-facebook-strani\/","title":{"rendered":"6 dejavnikov uspeha Facebook strani"},"content":{"rendered":"<p><strong>Facebook moramo jemati resno.<\/strong> Je mo\u010dan kanal za tr\u017eenje in prodajo, na\u0161i kupci pa v\u010dasih \u017ee kar pri\u010dakujejo, da smo tam prisotni in aktivni. \u010ce va\u0161e podjetje ali znamka \u0161e nima Facebook strani, je \u010das za razmislek o njej. \u010ce pa jo \u017ee imate, pa preverite, kako bi lahko \u0161e izbolj\u0161ali svojo prisotnost na modrem omre\u017eju.<\/p>\n<p>&nbsp;<\/p>\n<h2>1. Dober na\u010drt<\/h2>\n<p>Preden ustvarite svojo Facebook stran, se najprej vpra\u0161ajte, kak\u0161ne <strong>cilje<\/strong> boste tam zasledovali. Neposredna prodaja vsaj na za\u010detku verjetno ne bo uspe\u0161na, zato bo verjetno bolje razmi\u0161ljati o prepoznavnosti, grajenju odnosa, pridobivanju povratnih informacij in podobnih mehkih ciljih.<\/p>\n<p>Izberite tudi svoje <strong>ciljne skupine <\/strong>in jih na kratko opi\u0161ite. Kasneje boste lahko s pomo\u010djo analitike preverjali, kako dobro se na\u010drt ujema z realnostjo, ciljne skupine pa bodo pomagale tudi pri ogla\u0161evanju.<\/p>\n<p>Nenazadnje dolo\u010dite tudi, kdo v podjetju bo vpleten in kak\u0161na bo njegova vloga, pa tudi, kako pogoste bodo objave na strani. Na\u010drt naj bo v pisni obliki, da se lahko z njim seznanijo vsi sodelujo\u010di, pa tudi morebitni novi \u010dlani ekipe.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Facebook ekipa<\/h2>\n<p>Morda boste na za\u010detku edini \u010dlan svoje Facebook ekipe. \u010ce je le mo\u017eno, pa priporo\u010dam, da <strong>ima ve\u010d ljudi v podjetju dostop<\/strong> do urejanja Facebook strani, pa tudi <strong>znanje<\/strong>, da lahko to po\u010dno. \u010ce ne drugega, pa zaradi odsotnosti. Ve\u010dja ekipa pride prav tudi pri kak\u0161nih izrednih dogodkih, ko se aktivnost v dru\u017ebenih medijih pove\u010da.<\/p>\n<p>Pravzaprav bi lahko na <strong>vse sodelavce<\/strong> gledali kot na \u010dlane va\u0161e Facebook ekipe. \u017de na za\u010detku jih sku\u0161ajte vklju\u010diti, da bodo sodelovali na va\u0161i Facebook strani in kdaj dali kak\u0161en predlog za izbolj\u0161avo ali pa idejo za objavo.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Prilagojena vsebina<\/h2>\n<p>Nekatera podjetja na svojih Facebook straneh objavljajo samo akcije, v nedogled ponavljajo iste vsebine in ignorirajo dejstvo, da nanje ni nobenega odziva. Namesto tega raje pomislite, zakaj je va\u0161e ob\u010dinstvo trenutno na Facebooku (recimo za zabavo, sprostitev, iz radovednosti) in pripravite vsebine glede na to. Delite z njimi kak\u0161en simpati\u010den <strong>trenutek iz zakulisja<\/strong>, predstavite jim <strong>zanimiva dejstva<\/strong>, povezana z va\u0161im poslom, preizkusite <strong>ve\u010d tipov vsebin<\/strong> in spremljajte njihov odziv. Vmes je seveda lahko tudi kak\u0161na akcija, \u0161e posebej, \u010de je pripravljena prav za va\u0161e privr\u017eence na Facebooku.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Redna aktivnost<\/h2>\n<p>Marsikoga skrbi, koliko \u010dasa bo porabil za objave na Facebook strani. Res je, da je dobro objaviti vsaj <strong>dve ali tri objave na teden<\/strong> (nekateri pravijo tudi eno na dan), toda na sre\u010do lahko vsebine pripravite vnaprej in nastavite, kdaj se objavijo. \u010ce se bojite, da bi vam zmanjkalo idej, pa poglejte <a title=\"7 idej za objave na Facebook-u\" href=\"https:\/\/www.domenca.com\/blog\/2014\/03\/01\/7-idej-za-objave-na-facebook-u\/\">te predloge<\/a>.<\/p>\n<p>Z odgovori na sporo\u010dila oz. objave uporabnikov oziroma komentarje je druga\u010de. Nanje \u017eelimo odgovoriti <strong>\u010dim prej<\/strong>, zagotovo pa v roku <strong>najve\u010d 24 ur<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Ogla\u0161evanje<\/h2>\n<p>Facebook filtrira vsebine, ki jih prika\u017ee uporabnikom. Tisti, ki so \u00bbv\u0161e\u010dkali\u00ab va\u0161o Facebook stran, \u017ee dolgo <strong>ne vidijo ve\u010d vseh va\u0161ih objav<\/strong>. <a title=\"edgerankchecker.com\" href=\"http:\/\/edgerankchecker.com\/blog\/2014\/04\/providing-stats-metrics-to-the-eat24-facebook-discussion\/\" target=\"_blank\">Raziskave<\/a> ka\u017eejo, da objavo manj\u0161e Facebook strani (do 25.000 v\u0161e\u010dkov) vidi le <strong>dobrih 10 %<\/strong> njenih privr\u017eencev, za ve\u010dje strani pa je dele\u017e \u0161e manj\u0161i.<\/p>\n<p>Vse to pomeni, da brez ogla\u0161evanja na Facebooku najbr\u017e ne bo \u0161lo. Na za\u010detku ga potrebujete, da <strong>zberete prve privr\u017eence<\/strong>, kasneje pa boste z njegovo pomo\u010djo <strong>izbolj\u0161ali vidnost pomembnih sporo\u010dil<\/strong>. Na sre\u010do Facebook ogla\u0161evanje vsaj zaenkrat <strong>ni drago<\/strong>, \u010de \u017eelite, pa ga lahko izvajate tudi sami.<\/p>\n<p>&nbsp;<\/p>\n<h2>6. Povezani kanali komuniciranja<\/h2>\n<p>Pi\u0161ete <strong>blog<\/strong>? Ko pripravite nov zapis, objavite povezavo tudi na Facebook strani. V prostore, kjer so va\u0161e stranke, namestite <strong>letake<\/strong> ali <strong>plakate<\/strong>, kjer jih povabite, naj v\u0161e\u010dkajo va\u0161o Facebook stran. Podobno lahko storite tudi v va\u0161ih <strong>e-novicah<\/strong> in seveda na <strong>spletni strani<\/strong>. \u010ce ste pripravili dobro vsebino, boste s povezovanjem razli\u010dnih kanalov komuniciranja poskrbeli, da bo dosegla va\u0161e ob\u010dinstvo.<\/p>\n<p>Bi dodali \u0161e kak dejavnik, ki prispeva k uspehu Facebook strani? Zapi\u0161ite ga v komentar!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook moramo jemati resno. Je mo\u010dan kanal za tr\u017eenje in prodajo, na\u0161i kupci pa v\u010dasih \u017ee kar pri\u010dakujejo, da smo tam prisotni in aktivni. \u010ce va\u0161e podjetje ali znamka \u0161e nima Facebook strani, je \u010das za razmislek o njej. \u010ce pa jo \u017ee imate, pa preverite, kako bi lahko \u0161e izbolj\u0161ali svojo prisotnost na modrem [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[110,108],"tags":[54,55,90],"class_list":["post-4557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasevanje-in-optimizacija","category-socialna-omrezja","tag-facebook","tag-facebook-oglasevanje","tag-spletno-oglasevanje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 dejavnikov uspeha Facebook strani - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2014\/08\/12\/6-dejavnikov-uspeha-facebook-strani\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 dejavnikov uspeha Facebook strani - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"Facebook moramo jemati resno. Je mo\u010dan kanal za tr\u017eenje in prodajo, na\u0161i kupci pa v\u010dasih \u017ee kar pri\u010dakujejo, da smo tam prisotni in aktivni. \u010ce va\u0161e podjetje ali znamka \u0161e nima Facebook strani, je \u010das za razmislek o njej. \u010ce pa jo \u017ee imate, pa preverite, kako bi lahko \u0161e izbolj\u0161ali svojo prisotnost na modrem [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.domenca.com\/blog\/2014\/08\/12\/6-dejavnikov-uspeha-facebook-strani\/\" \/>\n<meta property=\"og:site_name\" content=\"Domenca.com Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/domenca\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-12T10:48:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-26T09:45:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-dejavniki-fb2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"743\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ena Kobentar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ena Kobentar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/08\\\/12\\\/6-dejavnikov-uspeha-facebook-strani\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/08\\\/12\\\/6-dejavnikov-uspeha-facebook-strani\\\/\"},\"author\":{\"name\":\"Ena Kobentar\",\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/#\\\/schema\\\/person\\\/7d1fe077b491fc73c9a6a9e630d3c28e\"},\"headline\":\"6 dejavnikov uspeha Facebook strani\",\"datePublished\":\"2014-08-12T10:48:57+00:00\",\"dateModified\":\"2017-09-26T09:45:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/08\\\/12\\\/6-dejavnikov-uspeha-facebook-strani\\\/\"},\"wordCount\":688,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/08\\\/12\\\/6-dejavnikov-uspeha-facebook-strani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/facebook-dejavniki-fb2.jpg\",\"keywords\":[\"Facebook\",\"Facebook ogla\u0161evanje\",\"spletno ogla\u0161evanje\"],\"articleSection\":[\"Ogla\u0161evanje in optimizacija\",\"Socialna omre\u017eja\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/08\\\/12\\\/6-dejavnikov-uspeha-facebook-strani\\\/\",\"url\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/08\\\/12\\\/6-dejavnikov-uspeha-facebook-strani\\\/\",\"name\":\"6 dejavnikov uspeha Facebook strani - 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