{"id":4589,"date":"2014-09-25T13:39:45","date_gmt":"2014-09-25T12:39:45","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=4589"},"modified":"2017-09-26T10:45:11","modified_gmt":"2017-09-26T09:45:11","slug":"se-ne-uporabljate-remarketinga-zacnite-takoj","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2014\/09\/25\/se-ne-uporabljate-remarketinga-zacnite-takoj\/","title":{"rendered":"\u0160e ne uporabljate remarketinga? Za\u010dnite takoj."},"content":{"rendered":"

Se vam je \u017ee kdaj zgodilo, da ste obiskali neko spletno stran, nato pa ste \u0161e nekaj \u010dasa na drugih spletnih straneh videvali oglase, povezane z njo? To seveda ni bilo naklju\u010dje. Tej u\u010dinkoviti taktiki spletnega ogla\u0161evanja<\/strong> re\u010demo remarketing. Dosega odli\u010dne rezultate (ROI). Kako deluje?<\/p>\n

<\/p>\n

 <\/p>\n

Kako poteka remarketing?<\/h2>\n

Anja si na treh razli\u010dnih spletnih straneh ogleduje nove modele teka\u0161kih copatov. Odlo\u010di se, da bo \u0161e malo razmislila, in zapre zavihke. Nekaj dni kasneje bere novice na nekem \u010disto drugem portalu, ko tam zagleda oglas za teka\u0161ke copate, ki jih je gledala. Klikne nanj in v spletni trgovini opravi nakup. Remarketing jo je ponovno spomnil na izdelek, ki jo je \u017ee zanimal, jo pripeljal nazaj na stran in pomagal ogla\u0161evalcu premagati konkurenco.<\/p>\n

Remarketing vam torej pomaga \u00bbzaklju\u010diti\u00ab spletno prodajo<\/strong>, zasleduje pa lahko tudi druge cilje …<\/p>\n

 <\/p>\n

Kak\u0161ne probleme re\u0161uje remarketing?<\/h2>\n

Problem opu\u0161\u010dene ko\u0161arice<\/h3>\n

Velikokrat se zgodi, da obiskovalec \u017ee doda izdelek v ko\u0161arico, nato pa ne zaklju\u010di nakupa. Z remarketingom ga lahko spomnite na to\u010dno ta izdelek. Lahko greste \u0161e korak dlje in mu v oglasu ponudite \u0161e kodo za popust, da ga dodatno spodbudite.<\/p>\n

Pridobivanje povpra\u0161evanj in prijav<\/h3>\n

Nekatere odlo\u010ditve trajajo dlje \u010dasa. Velikokrat se zgodi, da obiskovalec ob prvem obisku ne izpolni nobenega obrazca na spletni strani. \u010ce oglase prika\u017eemo samo tistim, ki niso izpolnili dolo\u010denega obrazca, jih lahko neposredno pripeljemo do izpolnitve cilja.<\/p>\n

Beg v iskalnik<\/h3>\n

Janez si je \u017ee ogledal va\u0161o ponudbo, potem pa je pozabil, na kateri strani je bil, zato spet i\u0161\u010de z Googlom. S pomo\u010djo remarketinga ga lahko ponovno dose\u017eete. Ciljamo na obiskovalce, ki so \u017ee bili na na\u0161i spletni strani, kasneje pa na Googlu in i\u0161\u010dejo s sorodnimi klju\u010dnimi besedami. Prika\u017eemo jim lahko prilagojene oglase ali pa posebej zanje nastavimo klju\u010dne besede ter njihove izklicne cene. Z dobro pripravljeno kampanjo lahko ra\u010dunamo na odli\u010dne rezultate, saj so ti obiskovalci \u017ee dvakrat izkazali interes za va\u0161o ponudbo.<\/p>\n

Prepoznavnost in priklic blagovne znamke<\/h3>\n

Verjetno ste \u017ee sli\u0161ali, da mora potro\u0161nik sedemkrat stopiti v stik z blagovno znamko, preden je pripravljen za naslednji korak. S pomo\u010djo remarketinga lahko to dose\u017eete za zelo nizke stro\u0161ke, saj vam ni treba zakupiti ogromno oglasov in upati, da se bo posameznik ve\u010dkrat sre\u010dal z njimi, ampak ciljate prav nanj.<\/p>\n

 <\/p>\n

\u017delite preizkusiti remarketing. Kaj sedaj?<\/h2>\n

Remarketing lahko izvajate kar znotraj Google AdWords ogla\u0161evanja, uporabite pa ga lahko tudi pri Facebook ogla\u0161evanju. Oboje lahko izvajate sami. \u010ce se z ogla\u0161evanjem na Googlu in Facebooku \u0161e niste sre\u010dali, pa bi vam predlagala, da za remarketing vsaj na za\u010detku poi\u0161\u010dete pomo\u010d strokovnjaka.<\/p>\n

Ve\u010d o Google AdWords remarketingu lahko preberete tukaj<\/a>, o remarketingu na Facebooku pa govori ta video<\/a>.<\/p>\n

 <\/p>\n

\u010ce remarketinga \u0161e ne uporabljate, zamujate odli\u010dno prilo\u017enost.<\/strong> S ciljanjem na potencialne kupce, ki ste jih \u017ee delno prepri\u010dali, boste pri zmernih stro\u0161kih dosegli bolj\u0161e prodajne rezultate in si povrnili investicijo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Se vam je \u017ee kdaj zgodilo, da ste obiskali neko spletno stran, nato pa ste \u0161e nekaj \u010dasa na drugih spletnih straneh videvali oglase, povezane z njo? To seveda ni bilo naklju\u010dje. Tej u\u010dinkoviti taktiki spletnega ogla\u0161evanja re\u010demo remarketing. Dosega odli\u010dne rezultate (ROI). Kako deluje?<\/p>\n","protected":false},"author":4,"featured_media":4870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[110],"tags":[55,59,90],"class_list":["post-4589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasevanje-in-optimizacija","tag-facebook-oglasevanje","tag-google-oglasevanje-2","tag-spletno-oglasevanje"],"yoast_head":"\n\u0160e ne uporabljate remarketinga? 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