{"id":4597,"date":"2014-10-06T15:06:58","date_gmt":"2014-10-06T14:06:58","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=4597"},"modified":"2017-09-26T10:44:50","modified_gmt":"2017-09-26T09:44:50","slug":"3-najvecje-zmote-podjetnikov-o-spletnem-marketingu","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2014\/10\/06\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\/","title":{"rendered":"3 najve\u010dje zmote podjetnikov o spletnem marketingu"},"content":{"rendered":"

Napake so neizbe\u017ene in celo koristne, saj se na njih u\u010dimo. So pa tudi drage. Stanejo nas \u010dasa, denarja in zamujenih prilo\u017enosti. Zato se je najbolj elegantno u\u010diti iz tujih napak, kajne?<\/p>\n

Oglejmo si tri napa\u010dne predstave podjetnikov o internetu. \u010ce se jim izognete, bo splet za vas pridno delal in vam vseskozi dovajal nove kupce.<\/p>\n

<\/p>\n

 <\/p>\n

1. \u00bbKo objavim spletno stran, bodo kupci pri\u0161li sami od sebe.\u00ab<\/h2>\n

\u010ce ste objavli spletno stran in s tem zaklju\u010dili svoje dejavnosti na spletu, je to tako, kot \u010de bi postavili lepo trgovino sredi praznega polja, dale\u010d od vseh naselij. Dokler ne zgradite \u0161e cest do nje, ne boste prodali prav ni\u010d. Va\u0161e ceste so Google ogla\u0161evanje in optimizacija za iskalnike, vsebinski marketing, dru\u017ebeni mediji in e-novice.<\/p>\n

Na sre\u010do je gradnja cest na internetu mnogo ugodnej\u0161a in hitrej\u0161a kot kjerkoli drugje. V prvih mesecih po objavi spletne strani se skoraj vsakemu podjetju spla\u010da zagnati kampanjo Google ogla\u0161evanja<\/strong>, vmes pa z optimizacijo<\/strong> izbolj\u0161evati uvrstitev med naravnimi zadetki. \u010cim prej za\u010dnite tudi zbirati kontakte, na katere boste po\u0161iljali e-novice<\/strong>. Posebej \u010de je va\u0161a ponudba namenjena kon\u010dnim kupcem, nikar ne pozabite na Facebook<\/strong>. Brez stro\u0161kov se lahko podate \u0161e na LinkedIn, YouTube, Pinterest …<\/p>\n

Vse to se sli\u0161i kot veliko dela na veliko koncih in krajih. Toda brez skrbi, kmalu boste dobili prve rezultate in se glede na to odlo\u010dili, v katere kanale vlagati svoj \u010das in denar.<\/p>\n

 <\/p>\n

2. \u00bbPoskusili smo X, ne deluje.\u00ab<\/h2>\n

X lahko zamenjate z Google AdWords, Facebook oglasi, pristajalnimi stranmi ali \u010dem drugim in dobili boste razo\u010darano izjavo, ki jo vse prepogosto sli\u0161im iz ust slovenskih podjetnikov.<\/p>\n

V\u010dasih je to popolnoma res.<\/strong> Vsak kanal ni primeren za vsako podjetje in panogo. Preden pa naredite kri\u017e \u010dez celoten Google, se obvezno vpra\u0161ajte, kako je potekalo va\u0161e tr\u017eenje. Kako so bili zastavljeni cilji? So bili realni in primerni za ta kanal? Kako ste merili rezultate? Je bil izvajalec pravi? \u010ce ste se ne\u010desa lotili sami, ste imeli dovolj \u010dasa in znanja?<\/p>\n

Marsikdo se ujame v zanko, ko ustvari kampanjo Google ogla\u0161evanja in pri tem ne ve, kako strukturirati oglasne skupine ali pa napisati u\u010dinkovit oglas. \u0160e ve\u010d je takih, ki na Facebook strani vsake toliko objavijo najnovej\u0161o akcijo in nato razo\u010darano ugotavljajo, da se ni nih\u010de odzval. To ne pomeni, da sta Google in Facebook neu\u010dinkovita, le pristop ni bil ravno posre\u010den.<\/p>\n

\u010ce ste sami dobro informirani<\/strong> ali pa izberete pravega izvajalca<\/strong>, se vam ne bo zgodilo, da bi prehitro obupali in opustili prav tisti kanal, ki bi vam lahko prinesel najve\u010dji skok v prodajnih \u0161tevilkah.<\/p>\n

 <\/p>\n

3. \u00bbNe potrebujem tr\u017eenja na spletu, stranke dobim prek priporo\u010dil.\u00ab<\/h2>\n

Verjamem, da stranke za vas izvejo od znancev ali na kak\u0161en drug na\u010din. Verjamem pa tudi, da vas preverijo na spletu, preden vas sploh kontaktirajo.<\/strong> \u010ce nimate vsaj minimalne spletne prisotnosti, torej spletne strani, ki jo kupec z lahkoto najde, boste izgubili marsikateri posel, ne da bi sploh vedeli zanj.<\/p>\n

\u017de leta 2012 je ve\u010d kot 80 % potro\u0161nikov<\/a> v ZDA iskalo informacije o produktih na internetu, preden so jih kupili v fizi\u010dni trgovini. Preden se odlo\u010dijo, potro\u0161niki obi\u0161\u010dejo vsaj tri spletne strani, pri dolo\u010denih panogah pa tudi ve\u010d kot deset. Glede na to, da vas bodo kupci takoj primerjali s konkurenco, je pomembno, kak\u0161en vtis naredi va\u0161a spletna stran.<\/p>\n

Tudi, \u010de se nakup zgodi v fizi\u010dni trgovini ali pa, \u010de je kupec za va\u0161o storitev izvedel od prijatelja, internet odigra vlogo izlo\u017ebe in vrat v trgovino. Ne dovolite, da bi va\u0161i kupci od\u0161li, preden sploh potrkajo.<\/strong><\/p>\n

Kaj pravite, ste se na\u0161li v kak\u0161ni od teh zmot? Ni\u010d hudega, pravkar se je spremenila v prilo\u017enost.<\/strong> \u017delim vam veliko uspeha pri spletnem marketingu!<\/p>\n","protected":false},"excerpt":{"rendered":"

Napake so neizbe\u017ene in celo koristne, saj se na njih u\u010dimo. So pa tudi drage. Stanejo nas \u010dasa, denarja in zamujenih prilo\u017enosti. Zato se je najbolj elegantno u\u010diti iz tujih napak, kajne? Oglejmo si tri napa\u010dne predstave podjetnikov o internetu. \u010ce se jim izognete, bo splet za vas pridno delal in vam vseskozi dovajal nove […]<\/p>\n","protected":false},"author":4,"featured_media":4648,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[109,110,108],"tags":[52,54,59,78,90],"class_list":["post-4597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-postni-marketing","category-oglasevanje-in-optimizacija","category-socialna-omrezja","tag-e-postni-marketing-2","tag-facebook","tag-google-oglasevanje-2","tag-optimizacija-strani","tag-spletno-oglasevanje"],"yoast_head":"\n3 najve\u010dje zmote podjetnikov o spletnem marketingu - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2014\/10\/06\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 najve\u010dje zmote podjetnikov o spletnem marketingu - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"Napake so neizbe\u017ene in celo koristne, saj se na njih u\u010dimo. So pa tudi drage. Stanejo nas \u010dasa, denarja in zamujenih prilo\u017enosti. Zato se je najbolj elegantno u\u010diti iz tujih napak, kajne? Oglejmo si tri napa\u010dne predstave podjetnikov o internetu. \u010ce se jim izognete, bo splet za vas pridno delal in vam vseskozi dovajal nove […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.domenca.com\/blog\/2014\/10\/06\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\/\" \/>\n<meta property=\"og:site_name\" content=\"Domenca.com Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/domenca\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-06T14:06:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-26T09:44:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2014\/10\/3zmote-original2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ena Kobentar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ena Kobentar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/10\\\/06\\\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/10\\\/06\\\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\\\/\"},\"author\":{\"name\":\"Ena Kobentar\",\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/#\\\/schema\\\/person\\\/7d1fe077b491fc73c9a6a9e630d3c28e\"},\"headline\":\"3 najve\u010dje zmote podjetnikov o spletnem marketingu\",\"datePublished\":\"2014-10-06T14:06:58+00:00\",\"dateModified\":\"2017-09-26T09:44:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/10\\\/06\\\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\\\/\"},\"wordCount\":664,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/10\\\/06\\\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/3zmote-original2.jpg\",\"keywords\":[\"e-po\u0161tni marketing\",\"Facebook\",\"google ogla\u0161evanje\",\"optimizacija strani\",\"spletno ogla\u0161evanje\"],\"articleSection\":[\"E-po\u0161tni marketing\",\"Ogla\u0161evanje in optimizacija\",\"Socialna omre\u017eja\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/10\\\/06\\\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\\\/\",\"url\":\"https:\\\/\\\/www.domenca.com\\\/blog\\\/2014\\\/10\\\/06\\\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\\\/\",\"name\":\"3 najve\u010dje zmote podjetnikov o spletnem marketingu - 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So pa tudi drage. Stanejo nas \u010dasa, denarja in zamujenih prilo\u017enosti. Zato se je najbolj elegantno u\u010diti iz tujih napak, kajne? Oglejmo si tri napa\u010dne predstave podjetnikov o internetu. \u010ce se jim izognete, bo splet za vas pridno delal in vam vseskozi dovajal nove […]","og_url":"https:\/\/www.domenca.com\/blog\/2014\/10\/06\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\/","og_site_name":"Domenca.com Blog","article_publisher":"https:\/\/www.facebook.com\/domenca","article_published_time":"2014-10-06T14:06:58+00:00","article_modified_time":"2017-09-26T09:44:50+00:00","og_image":[{"width":1000,"height":684,"url":"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2014\/10\/3zmote-original2.jpg","type":"image\/jpeg"}],"author":"Ena Kobentar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ena Kobentar","Est. reading time":"3 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.domenca.com\/blog\/2014\/10\/06\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\/#article","isPartOf":{"@id":"https:\/\/www.domenca.com\/blog\/2014\/10\/06\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\/"},"author":{"name":"Ena Kobentar","@id":"https:\/\/www.domenca.com\/blog\/#\/schema\/person\/7d1fe077b491fc73c9a6a9e630d3c28e"},"headline":"3 najve\u010dje zmote podjetnikov o spletnem marketingu","datePublished":"2014-10-06T14:06:58+00:00","dateModified":"2017-09-26T09:44:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.domenca.com\/blog\/2014\/10\/06\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\/"},"wordCount":664,"commentCount":2,"image":{"@id":"https:\/\/www.domenca.com\/blog\/2014\/10\/06\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2014\/10\/3zmote-original2.jpg","keywords":["e-po\u0161tni marketing","Facebook","google ogla\u0161evanje","optimizacija strani","spletno ogla\u0161evanje"],"articleSection":["E-po\u0161tni marketing","Ogla\u0161evanje in optimizacija","Socialna omre\u017eja"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/www.domenca.com\/blog\/2014\/10\/06\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\/","url":"https:\/\/www.domenca.com\/blog\/2014\/10\/06\/3-najvecje-zmote-podjetnikov-o-spletnem-marketingu\/","name":"3 najve\u010dje zmote podjetnikov o spletnem marketingu - 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