{"id":5008,"date":"2016-09-29T21:38:39","date_gmt":"2016-09-29T20:38:39","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=5008"},"modified":"2017-09-26T10:43:01","modified_gmt":"2017-09-26T09:43:01","slug":"ze-uporabljate-e-mail-marketing-ce-ga-ne-morda-izgubljate-potencialne-kupce","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2016\/09\/29\/ze-uporabljate-e-mail-marketing-ce-ga-ne-morda-izgubljate-potencialne-kupce\/","title":{"rendered":"\u017de uporabljate e-mail marketing? \u010ce ga ne, morda izgubljate potencialne kupce"},"content":{"rendered":"

V poplavi informacij na spletu uporabniki danes te\u017eko lo\u010dujejo med tistimi, ki so pomembne in tistimi, ki niso. Prav zaradi tega tudi ustvarjalci v spletnem marketingu naletijo na te\u017eavo, kako se pribli\u017eati svojemu ob\u010dinstvu. Najpogostej\u0161a dilema je, katera spletna orodja uporabiti, da bi kar najhitreje zajeli \u010dim ve\u010dji dele\u017e ciljne publike za \u010dim ni\u017ejo ceno.<\/p>\n

V nadaljevanju vam predstavljamo 7 razlogov, zakaj je e-mail marketing pravi na\u010din za doseganje u\u010dinkovitih tr\u017eenjskih rezultatov.<\/p>\n

    \n
  1. \u00a0\u00a0\u00a0\u00a0\u00a0Brezpla\u010dna orodja s preprostim oblikovanjem<\/strong><\/li>\n<\/ol>\n

    Ker je danes vse ve\u010d spletnih orodij pla\u010dljivih, so tista, ki so brezpla\u010dna, v prednosti. Za oblikovanje tr\u017eenjskih kampanj je na voljo veliko \u0161tevilo brezpla\u010dnih aplikacij oz. orodij. Nekatera med njimi so povsem brezpla\u010dna, druga so omejena na koli\u010dino poslanih kampanj ali \u0161tevilo naro\u010dnikov, tretja pa so pla\u010dljiva, vendar je cena precej nizka. Najbolj priljubljene med njimi so Mailchimp, Hubpspot, Mailerlite, ipd., ki omogo\u010dajo tudi avtomatsko sporo\u010dilo z zahvalo novim naro\u010dnikom.<\/p>\n

      \n
    1. \u00a0\u00a0\u00a0\u00a0\u00a0Dobra donosnost nalo\u017ebe<\/strong><\/li>\n<\/ol>\n

      Kot smo \u017ee omenili, je e-mail kampanjo mogo\u010de izvajati brezpla\u010dno. Pomembno pa je, da se spletnega marketinga lotimo premi\u0161ljeno. \u010ce ne obvladate zakonitosti spletnega tr\u017eenja, lahko storite ve\u010d \u0161kode kot koristi. V primeru, da nimate dovolj znanja, to delo raje prepustite podjetjem, ki se s tem ukvarjajo na dnevni ravni in imajo na tem podro\u010dju veliko izku\u0161enj, kaj dobro deluje in kaj ne.<\/p>\n

        \n
      1. \u00a0\u00a0\u00a0\u00a0\u00a0Doseg in natan\u010dna izbira ciljnega ob\u010dinstva<\/strong><\/li>\n<\/ol>\n

        E-mail marketing je ena izmed najbolj u\u010dinkovitih oblik tr\u017eenja na spletu. Baze naro\u010dnikov lahko natan\u010dno segmentirate in tako nekatere kampanje po\u0161iljate le dolo\u010denim naro\u010dnikom, druge vsem itd. Skupine, v katere so razvr\u0161\u010deni uporabniki, oblikujete sami. E-novice pa se pogosto znajdejo v t. i. spam sporo\u010dilih (vsiljena po\u0161ta), zato morate biti pazljivi, kako sporo\u010dilo oblikujete oz. katere besede v njem uporabljate. Najbolj pogosta beseda, ki va\u0161e sporo\u010dilo razvrsti v spam je \u201cfree\u201d. Raziskava MailChimpa navaja, da naslednje besede: pomo\u010d (help), popust (percent off), opomnik (reminder) v predmetu e-po\u0161tnega sporo\u010dila (subject) negativno vplivajo na odpiranje e-po\u0161tnih sporo\u010dil.<\/p>\n

          \n
        1. \u00a0\u00a0\u00a0\u00a0\u00a0Odli\u010den pregled nad statistiko<\/strong><\/li>\n<\/ol>\n

          Spletna orodja, s katerimi oblikujete e-mail kampanje, omogo\u010dajo nadzor nad tem, koliko ljudi je va\u0161e e-po\u0161tno sporo\u010dilo sploh odprlo, kolik\u0161en dele\u017e jih je kliknilo na aktivne povezave v sporo\u010dilu itd. To vam pomaga ugotoviti, katere kampanje so uspe\u0161ne in katere ne ter kak\u0161ne vrste sporo\u010dil naj oblikujete v prihodnje. Tudi ura in dan v tednu sta pri po\u0161iljanju pomembna. Ena od raziskav navaja, da je najbolj\u0161i dan v tednu za po\u0161iljanje torek, najprimernej\u0161a ura pa 11.00. \u010ce morate sporo\u010dilo poslati v soboto ali nedeljo, ga po\u0161ljite v nedeljo okrog 21.00.<\/p>\n

            \n
          1. \u00a0\u00a0\u00a0\u00a0\u00a0Vzpostavitev zaupanja va\u0161i znamki<\/strong><\/li>\n<\/ol>\n

            Z zanimivimi in seveda smiselnimi e-novicami lahko dose\u017eete, da vam bodo naro\u010dniki zaupali in z veseljem prebirali va\u0161a sporo\u010dila. Pazite le, da e-spoo\u010dil ne po\u0161iljate prepogosto, saj to pri naro\u010dnikih lahko vzbudi odpor. Oblikujete jih lahko sami ali pa vam to naredijo v podjetju,<\/a> kjer se s tem ukvarjajo. Redne e-novice pripomorejo tudi k temu, da naro\u010dniki vzpostavijo zaupanje va\u0161i \u00bbznamki\u00ab \u2013 podjetju, izdelku ali storitvi. Nekateri po\u0161iljatelji se iz tega razloga odlo\u010dijo za po\u0161iljanje e-novic enkrat tedensko, ob to\u010dno dolo\u010deni uri, kar naj bi pri prejemnikih vzbujalo pri\u010dakovanje njihovega sporo\u010dila in tako vzpostavitev neke navade.<\/p>\n

              \n
            1. \u00a0\u00a0\u00a0\u00a0\u00a0Avtomatsko po\u0161iljanje na izbran termin<\/strong><\/li>\n<\/ol>\n

              Prednost e-novic je tudi v tem, da jih lahko poljubno oblikujete vnaprej in tako prihranite \u010das. Ko dobite idejo, jo preprosto zabele\u017eite in nato nastavite \u017eelen termin, kdaj naj sistem po\u0161lje e-novico. Tak na\u010din vam omogo\u010da la\u017ejo organizacijo, saj sporo\u010dila po\u0161lje tudi takrat, ko imate druge obveznosti in pomanjkanje \u010dasa.<\/p>\n

                \n
              1. \u00a0 Mo\u017enost testiranja, kak\u0161ne vrste kampanja se najbolje obnese<\/strong><\/li>\n<\/ol>\n

                Kot \u017ee omenjeno, vam e-mail marketing omogo\u010da vpogled v statistiko poslanih sporo\u010dil \u2013 \u0161tevilo odprtih sporo\u010dil, \u0161tevilo klikov na povezave v sporo\u010dilu \u2026 Uporabite lahko tudi A\/B testiranje, saj boste tako la\u017eje ugotovili, kak\u0161en na\u010din oz. \u00bbstil\u00ab sporo\u010dil va\u0161im naro\u010dnikom najbolj ustreza.<\/p>\n

                Kljub temu, da se, zaradi poplave drugih kanalov, v zadnjem \u010dasu e-mail marketingu posve\u010da manj \u010dasa in pozornosti, lahko iz \u010dlanka razberete, da e-mail marketing \u0161e zdale\u010d ni mrtev. Ravno nasprotno \u2013 je eden izmed najbolj u\u010dinkovitih in najcenej\u0161ih prodajnih kanalov. Poskrbite, da bo pomemben del va\u0161e marketin\u0161ke strategije, saj vam omogo\u010da brezpla\u010dno komunikacijo z va\u0161imi strankami in nudi odli\u010dne marketin\u0161ke prilo\u017enosti za ugodno ceno in malo vlo\u017eenega \u010dasa.<\/p>\n","protected":false},"excerpt":{"rendered":"

                V poplavi informacij na spletu uporabniki danes te\u017eko lo\u010dujejo med tistimi, ki so pomembne in tistimi, ki niso. Prav zaradi tega tudi ustvarjalci v spletnem marketingu naletijo na te\u017eavo, kako se pribli\u017eati svojemu ob\u010dinstvu. Najpogostej\u0161a dilema je, katera spletna orodja uporabiti, da bi kar najhitreje zajeli \u010dim ve\u010dji dele\u017e ciljne publike za \u010dim ni\u017ejo ceno. […]<\/p>\n","protected":false},"author":33,"featured_media":5009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[109],"tags":[50,52],"class_list":["post-5008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-postni-marketing","tag-e-novice","tag-e-postni-marketing-2"],"yoast_head":"\n\u017de uporabljate e-mail marketing? \u010ce ga ne, morda izgubljate potencialne kupce - Domenca.com Blog<\/title>\n<meta name=\"description\" content=\"V poplavi informacij na spletu uporabniki danes te\u017eko lo\u010dujejo med tistimi, ki so pomembne in tistimi, ki niso. 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