- \n
- Ne vidite, kdo je prebral va\u0161o e-novico<\/strong>. Kar pomeni, da ne veste, kak\u0161en je uspeh va\u0161e e-novice, katere teme zanimajo va\u0161e bralce ipd.<\/li>\n
- Tako hitro dose\u017eete omejitve paketa gostovanja<\/strong>. Ve\u010dina ponudnikov namre\u010d omejuje \u0161tevilo sporo\u010dil, ki so lahko v dolo\u010denem \u010dasu poslani iz enega e-mail predala. Razlog za to je jasen: s tem \u017eelijo(mo) prepre\u010diti (nenamerno) neza\u017eeleno po\u0161to (SPAM).<\/li>\n<\/ul>\n
Zato priporo\u010dam, da e-novice po\u0161iljate s pomo\u010djo aplikacije, ki je namenjena le e-mail marketingu. Izbira je velika, pri dokon\u010dni odlo\u010ditvi pa si lahko pomagate z naslednjim seznamom. Kaj mora torej omogo\u010dati orodje za e-novice?<\/p>\n
![\"\"](\"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2018\/12\/kaj-mora-omogocati-orodje-email-marketing2-728x249.jpg\")
<\/p>\n1. Enostaven urejevalnik e-novic<\/h3>\n
Nih\u010de si v 2019 ne \u017eeli pisati e-novice v HTML kodi. Zato preverite, da ima orodje enostaven drag & drop (povleci & spusti) urejevalnik<\/a>, ki vam omogo\u010da, da preprosto dodate nov blok besedila, sliko, gumb, spremenite ozadje ipd.<\/p>\n
Dobro je tudi, da ima orodje zbirko predpripravljenih oblikovnih predlog<\/strong>. Tako boste lahko izbrali eno od profesionalno oblikovanih in izdelanih predlog ter le dodali svoj logotip. Pazite le, da so predloge prilagojene za mobilne naprave \u2013 ve\u010dina uporabnikov za ogled e-mailov dandanes uporablja mobilni telefon.<\/p>\n
2. Mo\u017enost segmentiranja seznama stikov<\/h3>\n
Najbolj\u0161e rezultate dose\u017eete, \u010de prejemnikom po\u0161iljate e-novice z vsebino, ki jih zanima<\/strong>. Zato boste potrebovali bazo stikov, ki omogo\u010da segmentiranje po dodatnih podatkih stika.<\/p>\n
Preverite, da lahko seznamu stikov dodate poljubna polja, da je uvoz stikov enostaven ter da je bazo mogo\u010de segmentirati (ustvariti filtre na podlagi podatkov, ki so v bazi).<\/p>\n
3. Nastavitve za bolj\u0161o dostavljivost e-novic<\/h3>\n
E-novice so smiselne le, \u010de jih prejemniki prebirajo. Da jih preberejo, pa morajo najprej pristati v njihovi Inbox mapi. \u010ce je e-novica ozna\u010dena kot neza\u017eeljena po\u0161ta (SPAM), je prejemniki najverjetneje ne bodo opazili.<\/p>\n
Na oznako SPAM vpliva ve\u010d dejavnikov (ve\u010d o tem), tudi vsebina sporo\u010dila. A orodje za e-mail marketing vam mora omogo\u010dati tudi ureditev tehni\u010dnih nastavitev. V mislih imam predvsem DNS zapisa SPF in DKIM<\/strong>. Preverite, da orodje vsebuje navodila za nastavitev obeh zapisov.<\/p>\n
4. Mo\u017enost brezpla\u010dnega preizkusa<\/h3>\n
Pred dokon\u010dno odlo\u010ditvijo preizkusite orodje! Vsako orodje za e-mail marketing bi moralo omogo\u010dati DEMO ali brezpla\u010den paket<\/a>. Mogo\u010de v tem paketu ne bodo na voljo vse funkcionalnosti pla\u010dljivega paketa, a preverite vsaj urejevalnik e-novic ter mo\u017enosti uvoza stikov.<\/p>\n
5. Mo\u017enost naprednej\u0161ih orodij (avtomatizacija, A\/B testi, …)<\/h3>\n
Cilj vsakega podjetja je rast. Zato izberite orodje, ki bo lahko raslo skupaj z va\u0161im podjetjem<\/strong>.<\/p>\n
Preverite, da orodje omogo\u010da naprednej\u0161e funkcionalnosti kot so avtomatizacija, samodejni odzivniki, A\/B testi, pa tudi avtomati\u010dno ponovno po\u0161iljanje e-novic ipd.<\/p>\n
Dostavljalec je pametna in cenovno ugodna re\u0161itev<\/h2>\n
Na\u0161e orodje Dostavljalec izpolnjuje vse prej omenjene to\u010dke:<\/p>\n
- \n
- Enostaven urejevalnik e-novic: urejanje e-novic je z Dostavljalcem zelo enostavno. Oglejte si prikaz urejanja ><\/a><\/li>\n
- Mo\u017enost segmentiranja seznama stikov: Dostavljalec omogo\u010da dodajanje novih polj, uvoz stikov iz Excel datoteke ter enostavno segmentiranje baze stikov. Ve\u010d o tem ><\/a><\/li>\n
- Nastavitve za bolj\u0161o dostavljivost e-novic: napisali smo podporni \u010dlanek, s katerim boste enostavno dodali SPF in DKIM zapis. \u010ce gostujete na na\u0161ih stre\u017enikih<\/a>, pa lahko zapise uredimo tudi namesto vas.<\/li>\n
- Mo\u017enost brezpla\u010dnega preizkusa: Dostavljalec omogo\u010da brezpla\u010den paket FREE<\/a>, s katerim lahko po\u0161ljete do 2.000 sporo\u010dil \/ mesec.<\/li>\n
- Mo\u017enost naprednej\u0161ih orodij (avtomatizacija, A\/B testi, …): tudi Dostavljalec omogo\u010da mnoga napredna orodja<\/a>: A\/B teste, samodejne odzivnike, kreiranje naprednih avtomatizacij in \u0161e mnogo ve\u010d.<\/li>\n<\/ol>\n
Na voljo so naro\u010dni\u0161ki<\/a> in predpla\u010dni\u0161ki paketi<\/a> po izredno ugodnih cenah. Naro\u010dni\u0161ki paketi so primerni za vse, ki redno po\u0161iljate e-novice, predpla\u010dni\u0161ki pa za tiste, ki \u0161ele za\u010denjate ali pa novice po\u0161iljate le ob\u010dasno. Preverite Dostavljalec pakete ><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Ne, e-mail marketing tudi po GDPR ni mrtev! E-novice so \u0161e vedno dobra izbira, da ostanete v stiku s svojimi (potencialnimi) strankami. E-novice lahko po\u0161iljate na ve\u010d na\u010dinov. Najbolj enostavno je zagotovo po\u0161iljanje iz e-mail predala oz. neposredno iz odjemalca (npr. Iz Outlooka), a ta opcija ima mnoge slabosti: Ne vidite, kdo je prebral va\u0161o […]<\/p>\n","protected":false},"author":18,"featured_media":6553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[109],"tags":[48,188],"class_list":["post-6552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-postni-marketing","tag-dostavljalec","tag-e-mail-marketing"],"yoast_head":"\n
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Ve\u010d o tem ><\/a><\/li>\n
- Tako hitro dose\u017eete omejitve paketa gostovanja<\/strong>. Ve\u010dina ponudnikov namre\u010d omejuje \u0161tevilo sporo\u010dil, ki so lahko v dolo\u010denem \u010dasu poslani iz enega e-mail predala. Razlog za to je jasen: s tem \u017eelijo(mo) prepre\u010diti (nenamerno) neza\u017eeleno po\u0161to (SPAM).<\/li>\n<\/ul>\n