{"id":699,"date":"2012-04-23T07:44:55","date_gmt":"2012-04-23T06:44:55","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=699"},"modified":"2025-02-05T10:49:45","modified_gmt":"2025-02-05T09:49:45","slug":"google-oglasevanje-vidni-ali-nevidni-to-ni-vec-vprasanje","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2012\/04\/23\/google-oglasevanje-vidni-ali-nevidni-to-ni-vec-vprasanje\/","title":{"rendered":"Google ogla\u0161evanje – vidni ali nevidni, to ni ve\u010d vpra\u0161anje"},"content":{"rendered":"

\"Google<\/strong><\/h2>\n

Ko kupujete nov ra\u010dunalnik, i\u0161\u010dete ideje za potovanje ali karte za koncert, se obrnete na Google. Pregledate rezultate na prvi strani in kliknete na oglas ali naravni rezultat. Tako se obna\u0161ajo tudi va\u0161i potencialni kupci<\/strong>, zato je pomembno, da se va\u0161a spletna stran nahaja na visokih pozicijah. Vidnost ni vpra\u0161anje, potrebujemo jo.<\/strong><\/p>\n

<\/h2>\n

In kaj ima posel z vidnostjo in prvimi pozicijami?<\/h2>\n

Ko govorimo o spletu, odgovor nikakor ni neviden, pravzaprav je na dlani. \u010ce \u017eelite s spletno stranjo dose\u010di vidnost, potem jo morate postaviti na prvo stran Googla. Pri tem vam pomaga optimizacija strani, ki je dolgotrajen proces, ali ekspresna re\u0161itev \u2013 ogla\u0161evanje na Googlu.<\/p>\n

<\/p>\n

Zakaj Google\u00a0ogla\u0161evanje?<\/h2>\n

Ker se na Googlu nahaja do 90 odstotkov<\/strong> va\u0161ih potencialnih strank. Ker si ne morete privo\u0161\u010diti, da jih ne dose\u017eete. Ker je tako fleksibilno, da se lahko oglasi na drugih kanalih le obri\u0161ejo pod nosom. Ker je ogla\u0161evanje na Googlu cenovno najbolj u\u010dinkovito, saj si lahko s kakovostno kampanjo povrnete investicijo v spletno ogla\u0161evanje. Ker vam Google ogla\u0161evanje pomaga pove\u010dati prodajo<\/strong>.<\/p>\n

Kako deluje Google ogla\u0161evanje?<\/h2>\n

So klju\u010dne besede in so oglasi. Klju\u010dne besede so besede ali besedne fraze, s katerimi va\u0161i potencialni obiskovalci (potencialni kupci) i\u0161\u010dejo informacije na Googlu. Oglasi pa so va\u0161e komunikacijsko oro\u017eje, s katerim se jim predstavite na vrhu naravnih rezultatov ali na desni strani. Samo ko uporabnik klikne na va\u0161 oglas, pla\u010date klik. \u010ce se oglas le prika\u017ee in ne kliknejo nanj, je to za vas brezpla\u010dno.<\/p>\n

Koliko stane Google ogla\u0161evanje?<\/h2>\n

Google ogla\u0161evanje je nekaj posebnega. Na prvi pogled se zdi malo komplicirano in, roko na srce, na trenutke tudi je. Filozofijo tega popularnega na\u010dina ogla\u0161evanja bom z nekaj dejstvi sku\u0161ala razlo\u017eiti karseda preprosto.<\/p>\n

Dejstvo 1: vsaka klju\u010dna beseda ima svojo ceno<\/h3>\n

Na Googlu ni fiksne cene na klik, za vsako klju\u010dno besedo nam bo Google na osnovi ve\u010d dejavnikov zara\u010dunal svojo ceno. Najrelevantnej\u0161i dejavniki so \u0161tevilo ogla\u0161evalcev, iskanost klju\u010dne besede, ocena kakovosti in sorodni.<\/p>\n

Dejstvo 2: ocena kakovosti odlo\u010dilno vpliva na ceno na klik<\/h3>\n

Ocena kakovosti poda Google. Pove nam, kako relevantni so oglasi, klju\u010dne besede in va\u0161a spletna stran za uporabnika. Google jo dolo\u010di vsaki klju\u010dni besedi v va\u0161i oglasni kampanji vsakokrat, ko jo nekdo vpi\u0161e v iskalnik. Odvisna je od pretekle uspe\u0161nosti kampanje, kakovosti pristajalne strani, povezanosti med klju\u010dno besedo in oglasom ter razmerja med kliki in prikazi oglasov. Vi\u0161ja kot je ocena kakovosti, manj bomo pla\u010dali na klik.<\/strong><\/p>\n

Dejstvo 3: ogla\u0161evanje deluje po principu dra\u017ebe.<\/h3>\n

V va\u0161i oglasni kampanji vsaki klju\u010dni besedi dolo\u010dimo maksimalno ceno, ki smo jo pripravljeni pla\u010dati za klik. Vi\u0161ja kot je ta cena, vi\u0161je pozicije dosegajo va\u0161i oglasi. \u010ce konkurent postavi vi\u0161jo maksimalno ceno za klju\u010dno besedo, na katero ogla\u0161ujete tudi vi, bo njegov oglas postavljen na vi\u0161jo pozicijo. Za klik pa bo pla\u010dal en cent ve\u010d od va\u0161e maksimalne cene. Uf, a sem \u017ee omenila, da je na trenutke komplicirano? \ud83d\ude09<\/p>\n

<\/h2>\n

<\/h2>\n","protected":false},"excerpt":{"rendered":"

Ko kupujete nov ra\u010dunalnik, i\u0161\u010dete ideje za potovanje ali karte za koncert, se obrnete na Google. Pregledate rezultate na prvi strani in kliknete na oglas ali naravni rezultat. Tako se obna\u0161ajo tudi va\u0161i potencialni kupci, zato je pomembno, da se va\u0161a spletna stran nahaja na visokih pozicijah. Vidnost ni vpra\u0161anje, potrebujemo jo. In kaj ima […]<\/p>\n","protected":false},"author":7,"featured_media":4900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[110],"tags":[59,77],"class_list":["post-699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasevanje-in-optimizacija","tag-google-oglasevanje-2","tag-oglasevanje-na-googlu"],"yoast_head":"\nGoogle ogla\u0161evanje - vidni ali nevidni, to ni ve\u010d vpra\u0161anje - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2012\/04\/23\/google-oglasevanje-vidni-ali-nevidni-to-ni-vec-vprasanje\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ogla\u0161evanje - vidni ali nevidni, to ni ve\u010d vpra\u0161anje - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"Ko kupujete nov ra\u010dunalnik, i\u0161\u010dete ideje za potovanje ali karte za koncert, se obrnete na Google. 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