{"id":7159,"date":"2021-10-06T07:47:23","date_gmt":"2021-10-06T06:47:23","guid":{"rendered":"https:\/\/www.domenca.com\/blog\/?p=7159"},"modified":"2022-10-13T07:35:08","modified_gmt":"2022-10-13T06:35:08","slug":"poskrbite-za-nemotene-nakupe","status":"publish","type":"post","link":"https:\/\/www.domenca.com\/blog\/2021\/10\/06\/poskrbite-za-nemotene-nakupe\/","title":{"rendered":"Poznate koga, ki se mu je v \u010dasu najpomembnej\u0161e akcije \u201csesula\u201d spletna stran?"},"content":{"rendered":"<p>Dragi (spletni) trgovec!<\/p>\n<p>Bli\u017eajo se meseci, ki za marsikoga predstavljajo vrh leto\u0161nje prodajne sezone.<\/p>\n<p><b>\u010crni petek, Cyber Monday ter veseli december <\/b>predstavljajo odli\u010dno prilo\u017enost za zaslu\u017eek in pri Domenci vam letos iz srca privo\u0161\u010dimo \u010dim bolj\u0161i rezultat.<\/p>\n<p>Formula za uspeh je v teoriji precej preprosta (dobra ponudba, vrhunski marketing ter hitro delujo\u010da spletna stran), a \u0161e vsako leto smo od razo\u010daranih in jeznih podjetnikov iz vseh bran\u017e sli\u0161ali prigode, kot so&#8230;<\/p>\n<p><i>\u201cRavnokar smo v podjetju vrgli ogromno denarja skozi okno, saj smo ta november mo\u010dno pove\u010dali na\u0161e zaloge ter investicijo v marketing\u2026 in potem nam je v najbolj nepravem trenutku spletna stran preprosto \u201czmrznila\u201d. Normalno je za\u010dela delovati \u0161ele \u010dez dobre 3 ure in to kljub temu, da smo na\u0161ega obstoje\u010dega ponudnika non-stop klicali ter ga prosili za pomo\u010d.\u201d<\/i><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7184 size-full\" src=\"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2021\/10\/404-2.jpg\" alt=\"\" width=\"800\" height=\"474\" srcset=\"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2021\/10\/404-2.jpg 800w, https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2021\/10\/404-2-300x178.jpg 300w, https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2021\/10\/404-2-768x455.jpg 768w, https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2021\/10\/404-2-728x431.jpg 728w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/strong><\/p>\n<p>Zavedamo se, da ta situacija ni optimalna ne za trgovce in ne za kupce \u2013 \u0161e posebej, ko vzamemo v zakup dana\u0161njega modernega potro\u0161nika, ki si \u017eeli, da celoten proces spletnega nakupa deluje hitro in brezhibno.<\/p>\n<p>Raziskave so recimo pokazale, da le 1 sekundo hitreje nalo\u017eena spletna stran \u2026<\/p>\n<ul>\n<li>Izbolj\u0161a va\u0161o konverzijo za kar 7% (vir: <strong><a href=\"https:\/\/www.cloudflare.com\/learning\/performance\/more\/website-performance-conversion-rates\/\" target=\"_blank\" rel=\"noopener\">cloudflare.com<\/a><\/strong>)<\/li>\n<li>Pozitivno vpliva na rangiranje va\u0161e spletne strani na Googlu<\/li>\n<li>Polep\u0161a uporabni\u0161ko izku\u0161njo vsem tistim, ki ob prvem stiku z va\u0161o spletno stranjo ne oddajo naro\u010dila oziroma povpra\u0161evanja<\/li>\n<\/ul>\n<p>In &#8211; ker pri Domenci sovra\u017eimo po\u010dasne spletne strani, bi vam danes radi v tem \u010dlanku predali\u2026<\/p>\n<p><span style=\"font-size: 18pt;\"><b>2 skrivnosti hitrih in zanesljivih spletnih strani, ki poskrbijo za nemotene <\/b><b>nakupe tudi v \u010dasu najve\u010djih obremenitev<\/b><\/span><\/p>\n<p>Pa za\u010dnimo na za\u010detku.<\/p>\n<p><span style=\"font-size: 18pt;\"><strong>#1 &#8211; Skrivnost imenovana Michael Jordan<\/strong><\/span><\/p>\n<p>Michael Jordan, za mnoge najbolj\u0161i ko\u0161arkar vseh \u010dasov, je neko\u010d dejal\u2026<\/p>\n<p><span style=\"color: #808080;\"><i>\u201cGet the fundamentals down and the level of everything you do will rise\u201d<\/i><\/span><\/p>\n<p>Oziroma po na\u0161e &#8211; dobro narejene osnove bodo dvignile nivo vsega ostalega, kar po\u010dnemo.<\/p>\n<p>Pri spletnih straneh je teh osnov kar nekaj in pri Domenci smo v pomo\u010d sestavili \u201ccheck listo\u201d, ki jo lahko va\u0161 programer ali IT oddelek \u0161e danes pregleda in naredi morebitne popravke.<\/p>\n<ul>\n<li>Ali so slike na va\u0161i spletni strani pravilno pomanj\u0161anje (vi\u0161ina in \u0161irina nista ve\u010dji, kot je dejansko potrebno za prikaz)<\/li>\n<li>Ali ste slike pred nalaganjem na spletno stran optimizirali s pomo\u010djo spletne strani <strong><a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/tinypng.com\/<\/a><\/strong> ali drugega podobnega programa?<\/li>\n<li>Ali je va\u0161a spletna stran redno posodobljena &#8211; tako jedro, tema kot vti\u010dniki?<\/li>\n<li>Ali ste optimizirali JS in CSS datoteke z odstranitvijo nepotrebnih elementov?<\/li>\n<li>Ali ste uredili serviranje slik in drugih stati\u010dnih elementov prek Cloudflare-a?<\/li>\n<li>Ali ste uredili predpomnjenje (t.i. cache) na stre\u017eniku in v spletni aplikaciji?<\/li>\n<li>Ali ste vklopili Gzip stiskanje (Gzip je metoda, ki zmanj\u0161a velikost datoteke za hitrej\u0161e nalaganje v omre\u017eju)?<\/li>\n<\/ul>\n<table class=\"aligncenter\" style=\"height: 100%; width: 90%; border-collapse: collapse; border-style: solid; border-color: #000000;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 100%; text-align: center;\"><i>\u010ce boste pri tem procesu potrebovali pomo\u010d, nam lahko pi\u0161ete na <\/i><a href=\"mailto:info@domenca.com\"><i><strong>info@domenca.com<\/strong><\/i><\/a><i> ali <\/i><i>nas pokli\u010dete na <strong>04 58 35 444<\/strong>.<\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 18pt;\"><strong>#2 &#8211; Skrivnost imenovana Domenca<\/strong><\/span><\/p>\n<p>\u010ceprav lahko na podlagi na\u0161ih 23-letnih izku\u0161enj povemo, da bodo zgornji triki s \u201ccheck liste\u201d zagotovo pomagali, pa ni\u010d ne pomaga tako, kot pravilno izbrano gostovanje.<\/p>\n<p>Zgolj to lahko namre\u010d va\u0161o spletno stran pripelje do tistega brezhibnega delovanja, ki bi poskrbelo za nemotene nakupe tudi v \u010dasu najve\u010djih obremenitev.<\/p>\n<p><span style=\"font-size: 18pt;\"><b>Katero kombinacijo na\u0161a ekipa strokovnjakov dejansko priporo\u010da <\/b><b>za \u010dim bolj bliskovit napredek<\/b><b>?<\/b><\/span><\/p>\n<p><em>\u201cRes je, da obstajajo konkretne razlike med samo hitrostjo in karakteristikami osnovnih gostovanj, a za maksimalni u\u010dinek je najbolj pomembna stvar ta, da izberete spletno gostovanje, ki temelji na LiteSpeed stre\u017eniku, s katerim poskrbite za hitrej\u0161e predpomnjenje in posledi\u010dno &#8211; tudi za 6-krat &#8211; hitrej\u0161e nalaganje spletne strani.&#8221;<\/em><\/p>\n<p>Zakaj?<\/p>\n<p><span style=\"font-weight: 900;\">LiteSpeed stre\u017enik (nadome\u0161\u010da klasi\u010den Apache stre\u017enik) je neke vrste \u201cpospe\u0161evalec\u201d oziroma \u201cdodatni raketni pogon\u201d<\/span><span style=\"font-weight: 400;\">, ki ga v ve\u010dini primerov uporabljajo tiste najzahtevnej\u0161e spletne trgovine\u2026 in zanj tudi pla\u010dajo lepe vsote denarja \u2013 letno od 200 \u20ac pa vse do 1.000 \u20ac.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pri Domenci smo to tehnologijo najprej ponudili na\u0161im ve\u010djim strankam, ki v ve\u010dini primerov uporabljajo <\/span><a href=\"https:\/\/www.domenca.com\/spletne-trgovine\/hiper-gostovanje\/\"><span style=\"font-weight: 900;\">Hiper gostovanje<\/span><\/a><span style=\"font-weight: 400;\">, smo se pa to jesen odlo\u010dili za drzno potezo in LiteSpeed tehnologijo vklju\u010dili v vse pakete spletnih gostovanj &#8211; tudi v na\u0161e najbolj priljubljeno <\/span><a href=\"https:\/\/www.domenca.com\/spletno-gostovanje\/neomejeno-gostovanje\/\"><span style=\"font-weight: 900;\">Neomejeno MAX gostovanje<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0160e preden pa vam povemo ve\u010d o na\u0161i ponudbi in morebitnih re\u0161itvah, ki jih boste potrebovali za leto\u0161nje prodajne rekorde (\u010crni petek, Cyber Monday, veseli december, itd.), bi najprej radi \u010drno na belem prikazali u\u010dinkovitost na\u0161ih paketov z LiteSpeed stre\u017enikom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ravno s tem namenom smo <\/span><b>opravili primerjalni test<\/b><span style=\"font-weight: 400;\"> neomejenega gostovanja, kjer smo s pomo\u010djo LiteSpeed stre\u017enikov <\/span><b>nalaganje spletne stran pospe\u0161ili za celih 2,7 sekunde<\/b><span style=\"font-weight: 400;\"> oziroma s 4,1 sekunde na 1,4 sekunde (<\/span><a href=\"https:\/\/www.domenca.com\/blog\/2021\/05\/25\/kako-izbira-paketa-vpliva-na-hitrost-spletne-strani\/\"><b>celoten primerjalni test dobite na tej povezavi<\/b><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7199\" src=\"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2021\/10\/hitrost-1.jpg\" alt=\"\" width=\"550\" height=\"580\" srcset=\"https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2021\/10\/hitrost-1.jpg 705w, https:\/\/www.domenca.com\/blog\/wp-content\/uploads\/2021\/10\/hitrost-1-285x300.jpg 285w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<table class=\"aligncenter\" style=\"height: 100%; width: 90%; padding: 10px; border-collapse: collapse; border-style: solid; border-color: #000000; background-color: #fbffb8;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 624px; text-align: center;\"><span style=\"text-align: center;\"><strong><i>Kako je mo\u017eno, da LiteSpeed tako pohitri spletno stran?<\/i><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stre\u017eniki z uporabo LiteSpeed tehnologije prepoznajo, kateri deli spletne strani se ne spreminjajo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te \u201cstati\u010dne\u201d dele spletne strani si stre\u017enik s pomo\u010djo predpomnjenja \u017ee vnaprej pripravi, zaradi \u010desar lahko potem kasneje hitreje prika\u017ee celotno spletno stran (kljub temu, da so na njej nekateri \u201cne-stati\u010dni\u201d deli, kot je na primer ko\u0161arica).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Povedano po doma\u010de\u2026 LiteSpeed stre\u017enik lahko v primerjavi s klasi\u010dnim Apache stre\u017enikom sprocesira na tiso\u010de so\u010dasnih zahtevkov in ob tem porabi manj pomnilnika ter procesorske mo\u010di.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Zanimivo, kajne?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Upamo, da vam bosta ti dve skrivnosti pri\u0161li prav in da bo posledi\u010dno leto\u0161nja prodajna jesen minila brez zapletov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010ce \u0161ele za\u010denjate svojo spletno dogodiv\u0161\u010dino in va\u0161a spletna stran pri nas \u0161e ne gostuje, vas vabimo, da izberete enega izmed na\u0161ih <\/span><a href=\"https:\/\/www.domenca.com\/spletno-gostovanje\/neomejeno-gostovanje\/\"><span style=\"font-weight: 900;\">Neomejenih MAX paketov<\/span><\/a><span style=\"font-weight: 400;\">\u2026 v primeru, da imate v lasti zahtevno spletno stran ali spletno trgovino pa se odlo\u010dite za zmogljivej\u0161e <\/span><a href=\"https:\/\/www.domenca.com\/spletne-trgovine\/hiper-gostovanje\/\"><b>Hiper gostovanje<\/b><\/a><span style=\"font-weight: 400;\"> (dobra novica \u2013 trenutno je v akciji in ga prvo leto dobite tudi do 54% ceneje).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010ce pri vsem skupaj potrebujete pomo\u010d nam preprosto pi\u0161ite na <\/span><b>info@domenca.com<\/b><span style=\"font-weight: 400;\"> ali nas pokli\u010dete na <\/span><b>04 58 35 444<\/b><span style=\"font-weight: 400;\">, kjer vam bomo z veseljem svetovali in vam pomagali, da se za vedno poslovite od spletnih strani, ki se v \u010dasu najpomembnej\u0161e akcije \u201csesujejo\u201d.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dragi (spletni) trgovec! Bli\u017eajo se meseci, ki za marsikoga predstavljajo vrh leto\u0161nje prodajne sezone. \u010crni petek, Cyber Monday ter veseli december predstavljajo odli\u010dno prilo\u017enost za zaslu\u017eek in pri Domenci vam letos iz srca privo\u0161\u010dimo \u010dim bolj\u0161i rezultat. Formula za uspeh je v teoriji precej preprosta (dobra ponudba, vrhunski marketing ter hitro delujo\u010da spletna stran), a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[105],"tags":[],"class_list":["post-7159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spletne-trgovine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poznate koga, ki se mu je v \u010dasu najpomembnej\u0161e akcije \u201csesula\u201d spletna stran? - Domenca.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.domenca.com\/blog\/2021\/10\/06\/poskrbite-za-nemotene-nakupe\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poznate koga, ki se mu je v \u010dasu najpomembnej\u0161e akcije \u201csesula\u201d spletna stran? - Domenca.com Blog\" \/>\n<meta property=\"og:description\" content=\"Dragi (spletni) trgovec! 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